Media

Television

Despite growing trends, Television is still the number one media to reach the masses. Television is an effective piece of your marketing mix, placing your brand in front of a large, captive audience. Because the demographic is broad, we like to create a generalized, less specific message, reminding customers of your brand when the time is right. Smart Marketing partners with local networks and companies, to target very specific geographic areas at a lower cost to you.

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Radio

Carefully planned, well-executed, radio campaigns can produce immediate results. What better way to reach a customer, than to deliver your message while the individual is on the way to shop. As with television, the reach is broad, and radio frequency makes an impression. Radio provides you a cost-effective approach to send your message over and over to your customers, creating top-of-mind awareness. From local, spot radio to sports radio to AM/FM, Smart Marketing considers all relevant channels in planning your marketing mix.