Print advertising works! Just ask national brands like Belk, Best Buy, and Target, to name a few. The message must be quick, with a clear call to action, but it is very effective. There are a broad range of print options such as newspaper, magazine, and direct mail. Newspaper advertising, still deemed a powerful, influential mass media, connects your brand with an older demographic and considerable buying power, where trade publications deliver high-value information to a very specific audience.