What is Facebook Pixel and What Can It Do for Your Business?

Facebook Pixel: What is it?

 

If you are familiar with creating Ads on Facebook then you may have come across something called Facebook Pixel. It is described by Facebook as “A piece of code for your website that lets you measure, optimize, and build audiences for your ad campaigns.”

 

So What Does Facebook’s Pixel Do?

Facebook’s Pixel tracks patrons of your Facebook page to your website and complies a list of the actions they take! Standard actions such as: making purchases, initiating contact, searching your website, or viewing a certain page on your site. It can also be set up to track more in-depth actions such as: which buttons were clicked, and the length the customer scrolled. This information allows Facebook to more effectively market your ads on their website.

What can you do with the Information Facebook’s Pixel Collects?

  1. Optimize your Ads
    1. Facebook uses the information obtain through the pixel to better optimize your Ads on its website. This means more effective use of your marketing funds! The pixel allows for better targeting of customers most likely to buy from your company.
  2. Create Better Audiences
    1. By using the pixel, you are able to keep track of those potential customers who visited your Facebook page, but might not have made a purchase. The pixel then links those visitors of your site to their personal Facebook account and shows them your business’s Facebook ads! This allows you to stay at the front of mind for those potential customers as they will continue to see ads for your business!
  3. Find New Customers
    1. The information the Pixel compiles on your best customers is able to be used to find new customers! By finding people who are similar to your current customers and have similar interests, you are able to create ads just for new audiences through the Facebooks Pixel. So, if your page’s Pixel identifies your best customers as Women between the ages of 45-55 who live in the Upstate of South Carolina, you can then focus your marketing efforts on people who match that description!
  4. Insight into your Customer’s Actions
    1. The pixel allows you to see how people progress through your website either to your Facebook or from your Facebook and what Ads draw the most attention to your other online presences. It even allows you to target customers based off of what pages of your website they looked at! Say for instance you sell small gifts, you can target a customer based off of which page of your items they looked at or even if they made it all the way to the Thank You page after purchasing an item.

Should you create a Facebook Pixel for your company?

The Facebook Pixel is a free tool to help you better use Facebook’s marketing abilities. If your company frequently uses Facebook to run ads as part of your marketing strategy, then the Pixel is definitely something to consider adding to your mix! But if your company does not regularly advertise through Facebook than setting up a Pixel will not be very beneficial.

 

 

Interested in more ways to market your company to potential customers? Allow us to help!

Smart Marketing Advertising Agency

Anderson, SC

Coming Soon – Charleston, SC

 

Tips for Marketing and Advertising During the 2020 Holiday Season

Tips for Marketing and Advertising During the 2020 Holiday Season

 

The holiday season is the most important time of the year for many small businesses. Research shows that seven in ten small businesses identify the winter season are their top sales opportunity according to The Visa Back to Business Study – Holiday Edition.  The study also showed that SIXTY percent of Americans will do the majority of their shopping with local retailers this year!

In order to best take advantage of this trend here are some of Smart Marketing’s tips and tricks:

  1. Start EARLY

 

Since the holiday season is everyone’s busiest time of year, people are sure to begin looking for their holiday presents early, so the most important thing for a small business is to make sure that they are ready for the holiday customers. Given the current state of the world with the ongoing COVID- 19 Pandemic, people are also going to be looking to find their Christmas gifts early so they can be sure to have them under the tree in time for Christmas and not stuck in mailing limbo! Implementing your holiday marketing strategy at the end of November is a sure-fire way to snag all the Holiday shoppers you can.

 

  1. Holiday Themed Giveaway

 

During the season of giving be sure to participate! Doing a giveaway on social media is one of the best ways to promote your company as many people are willing to comment, like, and share a post to have a chance to win a promotional item. Making this giveaway holiday themed only adds to the fun!

 

  1. Seasonal Email

 

Another way to get everyone in the holiday spirit is to create an email campaign centered around the holidays! Showcase all your special holiday themed products, or how you and your team are getting in the spirit on the job. You could also use this as an opportunity to tell your loyal customers how much you appreciate them standing by you during the unprecedented time of 2020. Remember – ask your loyal customers for referrals!  Your customers may be willing to share email addresses of friends that can benefit from your service and/or product.

 

 

  1. Video Ads

 

Since there are still a lot of restrictions on businesses in order to control the spread of the Coronavirus, one way to connect better with your customers is through video! Customers are spending more time than ever before watching online videos and it is estimated that the average person will spend 100 minutes every day watching online videos in 2021. Research shows that companies who use videos grow their revenue 49% faster than those who do not. Putting all the statistics aside, videos allow customers to relate to you are a person, which is instrumental when you run a small business. You want people to relate to you so that they want to support you!

 

Reminding your customer and potential customers that you are a small business is also a great idea! Trends indicate that people are wanting to support local businesses more during this pandemic. Likewise, being sure to thank those customers is also an important part of prospering during these unprecedent times. Showing gratitude and telling people how much their support means to you and your family goes a long way.

 

If you are interested in some more in depth help with your marketing efforts please reach out to us here at Smart Marketing Advertising Agency!

 

 

Smart Marketing Advertising Agency

Anderson, SC

Coming Soon – Charleston, SC

 

 

 

Marketing Low Cost for Small Business

10 Low Cost Ways to Promote Your Small Business

 

10 Low Cost Ways to Promote Your Small Business

 

With the ongoing COVID-19 pandemic a lot of businesses have experienced a setback in their economic standing, and one of the first things to be forgotten in order to maintain customers is marketing. That’s why we have created a list of simple ways to market your business for little to no money!

  1. Collaborate with Other Businesses in Your Area

    • One way to create more awareness of your company locally is to collaborate with other nearby businesses you don’t compete with. Say for instance you own a bakery and there is a local clothes boutique that you are familiar with. You could come to an agreement to allow some advertisement for each other’s company in your storefront. This could be flyers, brochures, business cards or even small promotional items such as pens!
  2. Build up Presence on Social Media where your Audience is Focused at

    • Another way to promote your business is to focus your online efforts on the platform that you have seen the most involvement. Engagement with posts is a crucial metric for online marketing and cultivating the audience on your most active account is the best way to promote your business online. By getting rid of the accounts that you see are not as successful you are lessening your own load as a marketer and also creating a more concise image.
  3. Focus on Organic Content

    • Marketing is sometimes a daunting task. So, one way to create material is to use organic content. Taking a quick picture of a burger that is your restaurants daily special, or a picture of the house whose roof you’ve just replaced is great to display your company online! It is very important though that the organic content you create is high quality. The pictures much be high resolution and in focus in order to present the best image of your business.
  4. Ask for Referrals from Current Customers

    • People trust their peers over all forms of marketing. So, to capitalize on this you should ask your current customers to recommend you to those they know! You could also create a reward program for referrals. Those who refer others to your business get a special coupon for their next purchase or a free promotional item.
  5. Ask for Google Reviews Online

    • Even when people aren’t familiar with others, they still trust them more than branded content. So, asking them to write an online review for your company is a great way to gain more trust from potential customers. Studies show that online reviews can make or break a business since 97% of people read them! The more good reviews you have the better your chances are of attracting new customers.
  6. Have a Giveaway for a Product or Service

    • Another way to promote your company is to offer a giveaway. This giveaway could be something as small and simple as a cup, but giveaways get a ton of engagement online because everyone loves free things! Having an online giveaway and asking customers to tag their friends, repost your content to their stories, or follow you on your social media is a great way to bring awareness to your company for a very small price.
  7. Offer Coupons for Repeat Purchases

    • A way to get repeat customers is to offer a coupon for their second purchase from your company. This shows customers how much you value their purchase and encourages them to come back and shop with you again.
  8. Invite Influencers to Experience Your Company

    • Going off of the previous examples about people trusting others more than branded content, another way to capitalize off of word-of-mouth marketing is to invite well known locals to come to your company and enjoy some of your product. By showing that someone well known patronizes your establishment you are gaining the interest of all their followers.
  9. Blog about Aspects of Your Job and Company

    • Another way to gain a larger presence online is to create a blog. Writing about the intricate aspects of your work as a company owner is sure to gain the attention of those who are interested in your products or services. This is also a way to display your thorough knowledge of the subject of your work and showcased why customers should trust you with their next purchase.
  10. Experiment with Guerrilla Marketing

    • A more involved way to market your company for free is to experiment with Guerilla Marketing. Guerilla Marketing is the practice of promoting your company somewhere unexpected to surprise customers. Many times, this type of marketing can be done for free by creating an experience for the customer outside in a popular area. This form of marketing is all about being comical so the sillier and more eye catching your display the better! One example of Guerilla Marketing is the company GoldToe putting a giant pair of their branded underwear on an iconic charging bull statue to promote their new underwear line!

Source: ALT TERRAIN

 

Looking for a more strategic marketing plan? We would love to help you.

Smart Marketing Advertising Agency

Anderson, SC
Coming Soon – Charleston, SC
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What is Search Engine Marketing?

What is Search Engine Marketing (SEM)?

In today’s world one of the first places consumers look for a product or service is on the internet through a Search Engine such as Google, Yahoo, or Bing.

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That’s why being the first thing they see when they search for a business like yours is so important!

What is Search Engine Marketing?

One way to reach that coveted number one rank on Google is through the use of Search Engine Marketing, which entails using pay-per-click ads to boost your company’s webpage to the top spot. The wonderful thing about using SEM is that your company is only charged when a customer actually clicks on your link, so you are only paying for results!

Getting Started with SEM

SEM uses keywords to ensure that your listing only shows to those customers who are interested in your product. It is very important to identify which keywords customers use to search for a business such as yours, because they are the foundation of how SEM works!

So, if your company is a local roofing company and you identify some of your most effective keywords as your city, county, and services, you would be sure to reach those customers who are local and on the market for a new roof!

How do I Identify Keywords?

One way to identify useful keywords is to look at the Related Search column at the bottom of any Google Search. This is where Google lists phrases commonly searched that relate to what you’ve searched. So, by searching yourself you can look at this Related Searches column to identify keywords that will be useful for your SEM strategy!

There are also programs online to aid you in your search for keywords, some that are even free!

Keywords that indicate a strong intention of buying a product or service are known as high commercial intent keywords. They are keywords such as:

  • Buy
  • Discount(s)
  • Deal(s)
  • Coupon(s)
  • Free Shipping

Including these keywords in your campaign is useful in finding customers who are more likely to purchase your product!

Once you have identified your most effective keywords, you will then begin the process of entering your company into the Search Engine Marketing Ad Auction.

Search Engine Ad Auction?

The Search Engine Ad Auction is the process Google uses to determine which listings are going to appear first for their search engine results.

Google evaluates companies based off the Quality Score of their ads and also their maximum bid. The maximum bid is the amount you have set as the most you will pay for each click to your website through your ad. Your Quality Score is based off of many factors including:

  • Your click-through rate (CTR)
  • The relevance of each keyword to its ad group
  • Landing page quality and relevance
  • The relevance of your ad text
  • Your historical Google Ads account performance

One of the best ways to increase your Google Ads Quality is through optimizing the keywords you use and effectively organizing them into groups!

Need Help?

Still unsure where to begin to effectively use SEM? Allow us to help. Smart Marketing Ad Agency has been helping businesses create effective marketing plans since 2010!

Restaurant Hashtags Marketing and Social Media

Finding the Right Combination of Hashtags for your Restaurant’s Social Media Pages

One of the fastest ways to increase the visibility of your restaurant posts to social media websites such as Facebook, Instagram, and Twitter is finding the right combination of hashtags to incorporate!

Hashtags are useful for finding those potential customers who are on the market looking for businesses such as yours. By adding hashtags to your posts you are able to increase your post engagement. One study showed that by adding just a single hashtag, a post’s engagement went up by 12.6% – Finding the right combination of hashtags is also crucial for your business. By using hashtags with a lot of posts you are increasing your contents chances of being seen, but you also don’t want your content to be lost in the thousands of other posts to that hashtag.

It is beneficial to include more personalized hashtags with those more popular hashtags. Adding hashtags that are particular to your business allow customers to easily find your other content. They also make it easier to find your business’s page, as Instagram now allows companies to include active hashtags in their bios!

It is also recommended to use long tail hashtags over short tail hashtags. Long tail hashtags are hashtags over three words that are more specific about a topic such as #andersonscmarketingagency instead of #restaurant. By using more specific hashtags it increases your chances of finding customers who are more interested in your product over those who are just causally scrolling through social media.

Unsure what hashtags to use for your business? A great way to get ideas of what may work for you is to look to your closest competition for inspiration. It is important not to directly copy your competition as that is not good business practice but drawing inspiration for a general idea of what works is not frowned upon.

Still unsure what hashtags to use? Let us help!

Smart Marketing helps restaurants all over South Carolina, North Carolina, Georgia, Florida, and Alabama!  We would love to put together a marketing plan for your restaurant too.  Please visit our Restaurant Marketing page on our website.

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  • Marketing for Restaurants

GOOGLE REVIEWS are a great way to get your business to rank higher!

Did you know that Google gets over 63,000 searches per second? That’s pretty amazing! GOOGLE REVIEWS are a simple way to get your website higher search rankings as a part of your SEO strategy. It takes a strategic plan for all SEO strategies….however, Google reviews are a great and easy place to start.

Google wants to see your business is valuable and trusted. Ask your customers to share their experience and give you a 5 star review. The more they can write the better! This will also allow potential customers find you more easily and trust they’re going to have an amazing experience before they visit or contact your business.

Make sure you respond to all reviews the great, good, and not so good. This shows your commitment to your customers. And again, it shows Google you are a business owner that cares about your customers.

Due to COVID-19 reviews left for your business will not show up immediately. However, once we are back up and running Google has assured us all reviews will show up under your business information. Ask customers for reviews now during these slower times to help increase your rank when things are back to normal.

As always, please reach out if you have any questions or if you would like more information on how Smart Marketing can help your business develop an SEO strategy and strategic marketing plan.

Facebook – New Guides to Help Businesses Deal With The Impacts of COVID – 19

The Impacts of COVID – 19 & Your Business

SOCIAL MEDIA TODAY – ARTICLE AUTHOR: Andrew Hutchinson

What a year the first three months of 2020 have been.

It feels like such a long time ago that Facebook was providing guidance for businesses impacted by major bushfires across Australia, and now, The Social Network has published a new set of guides to help businesses dealing with the latest major event – the COVID-19 pandemic, which has effectively shut down the majority of the world.

With a wide range of sectors being hit hard by the ongoing impacts of the COVID-19 shutdowns, Facebook has published three new guides:

The short guidebooks offer practical advice on keeping yourself and your staff safe, while also protecting your customers, and maintaining connection, and operations, where possible, via your Facebook properties.

That includes advising people of potential impacts:

Facebook COVID-19 Guide
Facebook COVID-19 guide

There’s a range of ways in which you can utilize Facebook’s various tools for these purposes – and there are likely some you haven’t thought of. As such, it’s definitely worth taking a look at the tips and notes provided to ensure that you’re tapping into all the relevant options.

Facebook COVID-19 guide

Facebook also offers notes on alternate tools for connection using its platforms:

Facebook COVID-19 guides

And practical pointers, which apply to all organizations, across all your various access points:

Facebook COVID-19 guides

There are some helpful notes here – and while not all businesses will be able to operate through alternate channels, the considerations in these guides could provide key pointers on how you can make the best of the current situation, and minimize losses where you can.

How Retailers Are Using AI to Build Trust and Boost Conversions

One of the most effective ways AI is reshaping the digital retail experience is through conversion optimization. Explore how AI will power the digital retail experience in 2020, enabling retailers to boost conversions in ways that build trust with customers.Access now

Of course, online tools can’t totally replace what’s being lost, which is why every Government across the world is working to provide stimulus packages and prop up their respective economies. But with the lockdowns looking likely to stay in place for some time yet, it’s worth exploring ways in which you can maintain connection with your customers, and ensure that you’re maximizing all available opportunities to keep things moving within the environment we now find ourselves.

Nobody wants to be operating within a pandemic, but the more we can find ways to operate within the situation as it is, the more we limit the losses, and position our businesses to come out of the crisis on a stronger footing.

These notes from Facebook provide some key guidance and pointers on this front, and are definitely worth a look.

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Smart Marketing Advertising Agency – Anderson, SC

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