Monthly Archives: December 2020

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What is Facebook Pixel and What Can It Do for Your Business?

Author Smart Marketing of SC Categories Uncategorized

Facebook Pixel: What is it?

 

If you are familiar with creating Ads on Facebook then you may have come across something called Facebook Pixel. It is described by Facebook as “A piece of code for your website that lets you measure, optimize, and build audiences for your ad campaigns.”

 

So What Does Facebook’s Pixel Do?

Facebook’s Pixel tracks patrons of your Facebook page to your website and complies a list of the actions they take! Standard actions such as: making purchases, initiating contact, searching your website, or viewing a certain page on your site. It can also be set up to track more in-depth actions such as: which buttons were clicked, and the length the customer scrolled. This information allows Facebook to more effectively market your ads on their website.

What can you do with the Information Facebook’s Pixel Collects?

  1. Optimize your Ads
    1. Facebook uses the information obtain through the pixel to better optimize your Ads on its website. This means more effective use of your marketing funds! The pixel allows for better targeting of customers most likely to buy from your company.
  2. Create Better Audiences
    1. By using the pixel, you are able to keep track of those potential customers who visited your Facebook page, but might not have made a purchase. The pixel then links those visitors of your site to their personal Facebook account and shows them your business’s Facebook ads! This allows you to stay at the front of mind for those potential customers as they will continue to see ads for your business!
  3. Find New Customers
    1. The information the Pixel compiles on your best customers is able to be used to find new customers! By finding people who are similar to your current customers and have similar interests, you are able to create ads just for new audiences through the Facebooks Pixel. So, if your page’s Pixel identifies your best customers as Women between the ages of 45-55 who live in the Upstate of South Carolina, you can then focus your marketing efforts on people who match that description!
  4. Insight into your Customer’s Actions
    1. The pixel allows you to see how people progress through your website either to your Facebook or from your Facebook and what Ads draw the most attention to your other online presences. It even allows you to target customers based off of what pages of your website they looked at! Say for instance you sell small gifts, you can target a customer based off of which page of your items they looked at or even if they made it all the way to the Thank You page after purchasing an item.

Should you create a Facebook Pixel for your company?

The Facebook Pixel is a free tool to help you better use Facebook’s marketing abilities. If your company frequently uses Facebook to run ads as part of your marketing strategy, then the Pixel is definitely something to consider adding to your mix! But if your company does not regularly advertise through Facebook than setting up a Pixel will not be very beneficial.

 

 

Interested in more ways to market your company to potential customers? Allow us to help!

Smart Marketing Advertising Agency

Anderson, SC

Coming Soon – Charleston, SC

 

Tips for Marketing and Advertising During the 2020 Holiday Season

Author Smart Marketing of SC Categories advertising, Business, Creative, Marketing

Tips for Marketing and Advertising During the 2020 Holiday Season

 

The holiday season is the most important time of the year for many small businesses. Research shows that seven in ten small businesses identify the winter season are their top sales opportunity according to The Visa Back to Business Study – Holiday Edition.  The study also showed that SIXTY percent of Americans will do the majority of their shopping with local retailers this year!

In order to best take advantage of this trend here are some of Smart Marketing’s tips and tricks:

  1. Start EARLY

 

Since the holiday season is everyone’s busiest time of year, people are sure to begin looking for their holiday presents early, so the most important thing for a small business is to make sure that they are ready for the holiday customers. Given the current state of the world with the ongoing COVID- 19 Pandemic, people are also going to be looking to find their Christmas gifts early so they can be sure to have them under the tree in time for Christmas and not stuck in mailing limbo! Implementing your holiday marketing strategy at the end of November is a sure-fire way to snag all the Holiday shoppers you can.

 

  1. Holiday Themed Giveaway

 

During the season of giving be sure to participate! Doing a giveaway on social media is one of the best ways to promote your company as many people are willing to comment, like, and share a post to have a chance to win a promotional item. Making this giveaway holiday themed only adds to the fun!

 

  1. Seasonal Email

 

Another way to get everyone in the holiday spirit is to create an email campaign centered around the holidays! Showcase all your special holiday themed products, or how you and your team are getting in the spirit on the job. You could also use this as an opportunity to tell your loyal customers how much you appreciate them standing by you during the unprecedented time of 2020. Remember – ask your loyal customers for referrals!  Your customers may be willing to share email addresses of friends that can benefit from your service and/or product.

 

 

  1. Video Ads

 

Since there are still a lot of restrictions on businesses in order to control the spread of the Coronavirus, one way to connect better with your customers is through video! Customers are spending more time than ever before watching online videos and it is estimated that the average person will spend 100 minutes every day watching online videos in 2021. Research shows that companies who use videos grow their revenue 49% faster than those who do not. Putting all the statistics aside, videos allow customers to relate to you are a person, which is instrumental when you run a small business. You want people to relate to you so that they want to support you!

 

Reminding your customer and potential customers that you are a small business is also a great idea! Trends indicate that people are wanting to support local businesses more during this pandemic. Likewise, being sure to thank those customers is also an important part of prospering during these unprecedent times. Showing gratitude and telling people how much their support means to you and your family goes a long way.

 

If you are interested in some more in depth help with your marketing efforts please reach out to us here at Smart Marketing Advertising Agency!

 

 

Smart Marketing Advertising Agency

Anderson, SC

Coming Soon – Charleston, SC

 

 

 

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