Why is Blogging Important for your Website?
Your company’s website is the center for all of its information and maintaining a blog is a great way to showcase to customers just how much you know! We here at Smart Marketing believe that a blog is one of the best ways to increase your SEO, keep your customers interested, and establish yourself as an expert in your field.
How Can Blogging Increase Your SEO?
By maintaining a consistent blogging schedule of quality content, you are showing Google that your website is active and a reputable source of information.
Making sure you use plenty of quality keywords in your content is crucial for your online marketing strategy. Since you are establishing that you are knowledgeable by using relevant keywords to your industry, Google will then show your website to more potential customers! Keywords allow people to find you easier when they search for those words and your website contains them repeatedly.
For example, if you ran a business that sold candles you could write blogs about which candles are best, which candles last the longest, or any other topic someone would be likely to search for when on the market for a new candle!
How Does Blogging Keep Your Customers Interested In Your Business?
Not only does blogging show your customers that you are an expert in your field, but it also will keep them interested in your website and your business as a whole. Studies show that companies that have a blog have 55% more website visitors. And have 434% more indexed pages!
Studies also show that 47% of buyers view 3 to 5 pieces of content before engaging with a salesperson, so having more on your site for visitors to view and read about your business increases the likelihood they will do business with you!
You can also use your blog as a tool to get people to your website from social media or emails! By posting about a topic and linking to an article you’ve written on your website or sending an email about your latest blog post you can encourage potential customers to visit your site and make a purchase.
Blogging is a vital part of having a successful marketing strategy in this time when ranking on Google can make or break a business. SEO is a marathon, not a race. It takes a combination of strategies to increase your rank on search engines. If you would like to learn more or need some help with your marketing strategy, please contact us here at Smart Marketing Advertising Agency! We have been helping businesses reach new customers and drive sales for 11 years and would love to help your business reach new heights!