You may have noticed that after online shopping that shirt, lawnmower, or car you’ve looked at seems to follow you everywhere you go online! Or you may have noticed that after visiting a pet store you’re seeing ads for dog food everywhere, or after visiting a bike store you’re seeing bicycles on every webpage. This is actually a type of marketing called Retargeting!
Retargeting uses consumers past actions to show them ads that are relevant to that particular activity, that is why you will notice that one particular shirt you looked at that one time online following you everywhere you go!
Retargeting, referred to by us here at Smart Marketing as Creepy Freaky Marketing, is actually a very successful form of marketing. It was found in a recent study that consumers who saw retargeted ad were up to 70% more likely to convert into paying customers.
In order to serve you ads relevant to your past searches webpages look at the “cookies” stored on your computer, phone or tablet. These “cookies” are put on your computer from every website you visit, think of them like breadcrumbs used in old books to guide characters out of the forest. By looking at the cookies, webpages can identify things that customers may be interested in and serve them an ad relevant to that activity. This is particularly helpful for businesses as it is proven that the more a potential customer is reminded of your product the more likely they are to purchase it.
It will also help you get in front of your competition’s customers! You are able to create something called a “White List” of all websites you wish to keep track of so when someone visits them they are then shown one of YOUR ads. This helps to get customers of your competition to your website and increases your chances of converting them to your product.
It was found that 3 out of 4 customers notice retargeted ads over regular display ads. Retargeted ads also have a click-thru rate of .70% while regular display ads have a click-thru rate of .07%! If you are interested in learning more about retargeting, please get in touch with us here at Smart Marketing Advertising Agency! We have been helping business owners in the Upstate of South Carolina grow their businesses for over 10 years and would love to help you get started with your strategic marketing plan!