With 91% of people using search engines to find new information, it is more important than ever to have a quality presence online. One of the main components of a good online presence is professional photography. High quality images increase your visibility online, as it was found that people are 80% more likely to engage with content if there is also an image, and 64% more likely to remember what they read.
Below we have listed just a few reasons why investing in professional photography for your business to showcase your storefront, and employees is so important.
1: Photos establish your company’s brand identity.
The images you use on your company’s website and social media are what customers use to get an idea of your brand identity, or your brand’s personality. Images can be used to convey a wittier personality, a more professional personality or whatever personality your business may have, but by making sure that those images are high quality you are ensuring customers think you are a reputable brand. High quality images show customers that quality is important to you, and they should trust you to deliver a high quality good or service.
2: Professional grade photos give a good first impression.
First impressions are everything when it comes to meeting new people and the same goes for businesses. Greeting potential customers with quality imagery and smiling faces that they can trust is a sure-fire way to make a good first impression.
Using professional pictures of your actual staff gives customers a way to connect with your business and employees before you’ve even met! Showing customers the staff members of your business and a little biography about each individual they may meet when they visit your store is a great way to inspire trust with your potential customers and make that vital connection that will prompt them to patronize your business. For some professions such as lawyers, connecting with people and earning their trust is the bread and butter of what you do.
Here at Smart Marketing, we have been helping businesses of all sizes across the United States for over 10 years and would love to help you take your business to the next level. As an advertising agency, we work with you to create the high-quality content your business needs to bring it to life. If you are a local business in Anderson, South Carolina interested in professional photos or creating a strategic approach to your marketing efforts for your business please contact our marketing firm today!
Smart Marketing Advertising Agency
Anderson, South Carolina
Charleston, South Carolina… Coming Soon