The Lasting Impact of Quarantine on Marketing Today

When COVID -19 shut down the world as we knew it, many businesses didn’t know what this would mean for their future. They had to change the way they ran in order to meet guidelines and keep their employees safe. Many switched to curbside pickup and contactless delivery, which are still very popular today even with most of America now back up and running. 

But what did Quarantine mean for marketing? 

As people were cooped up at home to stay safe, they spent more time online leading marketing to evolve to meet them there. 

According to research, the time spent online during lockdown saw an increase from the year 2019 to 2021, from 56 minutes to 65 minutes, respectively. The amount of social media users worldwide also increased by 11% between the years 2019 and 2021, from roughly 3.4 billion to 3.78 billion, according to the same study.

What were people doing online during this extra time?

The amount of time people spent watching videos in 2020 increased by 85%, making video the most popular type of content for the past two years. Quarantine saw the rise of the popular app TikTok, where a variety of videos, ranging from educational to funny, can be found on just about any topic.

According to Forbes, YouTube was also a staple for many bored-at-home internet users, seeing an increase from 73% of Americans frequenting their site to 81%

 

When are people getting online?

The pandemic also changed peoples’ habits when it came to what time they chose to get on social media. Research shows that now the best times to post on Facebook are Monday, Wednesday, and Friday from 10-11 AM, and the best times to post on Instagram are now Tuesday at 11 AM or 2 PM, and Friday at 11 AM. 

All of these changes resulting from the pandemic have led social media to become the number one channel for marketing. Users like to see lighthearted or inspirational content from brands relevant to their interests, and social media likes to make it easy to find these people for any brand! If you need help pivoting your business towards this new marketing strategy, we’re here to help. 

 

Smart Marketing has been successfully helping businesses market their products and services for over 10 years. We can help you with anything marketing related from logo design, social media management, website design to large media buys for professionally shot videos.

 

Smart Marketing Advertising Agency

Anderson, South Carolina

Logo Design • Website Design • Digital Marketing

 

 

 

GOOGLE REVIEWS are a great way to get your business to rank higher!

Did you know that Google gets over 63,000 searches per second? That’s pretty amazing! GOOGLE REVIEWS are a simple way to get your website higher search rankings as a part of your SEO strategy. It takes a strategic plan for all SEO strategies….however, Google reviews are a great and easy place to start.

Google wants to see your business is valuable and trusted. Ask your customers to share their experience and give you a 5 star review. The more they can write the better! This will also allow potential customers find you more easily and trust they’re going to have an amazing experience before they visit or contact your business.

Make sure you respond to all reviews the great, good, and not so good. This shows your commitment to your customers. And again, it shows Google you are a business owner that cares about your customers.

Due to COVID-19 reviews left for your business will not show up immediately. However, once we are back up and running Google has assured us all reviews will show up under your business information. Ask customers for reviews now during these slower times to help increase your rank when things are back to normal.

As always, please reach out if you have any questions or if you would like more information on how Smart Marketing can help your business develop an SEO strategy and strategic marketing plan.

Every Business has a Story to Tell

Marketing tells your story – EVERY Business has a Story to Tell

At Smart Marketing Advertising Agency we focus on small, local businesses and people like you, who have a story to tell. We don’t just deliver customers, we create relationships.

Our unique approach begins within; learning, teaching, and branding. We are a full-service marketing agency. We bring value to your brand, by creating a campaign that is useful, measurable, and up-to-date. You know your audience, let us help you find and engage them.

We would love to help you tell your story – Smart Marketing Ad Agency

https://www.facebook.com/smartmarketingadagency/

socialdigitalimageonpage

Blessed…Grateful….Appreciative

 

We are very blessed to have such a wonderful group of clients who support our community and agency!

We are very grateful for each  business we are privileged to represent!

We are very appreciative for each of our clients who share the same goals as we do!


We would like to wish you and your family a wonderful Thanksgiving!

Our offices will be closed Thanksgiving day and Friday, November 28th.  We will reopen Monday, November 30th.

We are very excited to launch all of our Christmas marketing plans beginning November, 30th!  Please give us a call if you need assistance with your holiday marketing or have questions we can answer for you!

God Bless,

Tonya Childs

Smart Marketing Advertising Agency

Anderson, SC 29625

 

 

 

Hi, How Can We Help You?