Tips for Marketing and Advertising During the 2020 Holiday Season

The holiday season is the most important time of the year for many small businesses. Research shows that seven in ten small businesses identify the winter season are their top sales opportunity according to The Visa Back to Business Study – Holiday Edition.  The study also showed that SIXTY percent of Americans will do the majority of their shopping with local retailers this year!

In order to best take advantage of this trend here are some of Smart Marketing’s tips and tricks:

1. Start EARLY

Since the holiday season is everyone’s busiest time of year, people are sure to begin looking for their holiday presents early, so the most important thing for a small business is to make sure that they are ready for the holiday customers. Given the current state of the world with the ongoing COVID- 19 Pandemic, people are also going to be looking to find their Christmas gifts early so they can be sure to have them under the tree in time for Christmas and not stuck in mailing limbo! Implementing your holiday marketing strategy at the end of November is a sure-fire way to snag all the Holiday shoppers you can.

2. Holiday Themed Giveaway

During the season of giving be sure to participate! Doing a giveaway on social media is one of the best ways to promote your company as many people are willing to comment, like, and share a post to have a chance to win a promotional item. Making this giveaway holiday themed only adds to the fun!

3. Seasonal Email

Another way to get everyone in the holiday spirit is to create an email campaign centered around the holidays! Showcase all your special holiday themed products, or how you and your team are getting in the spirit on the job. You could also use this as an opportunity to tell your loyal customers how much you appreciate them standing by you during the unprecedented time of 2020. Remember – ask your loyal customers for referrals!  Your customers may be willing to share email addresses of friends that can benefit from your service and/or product.

4. Video Ads

Since there are still a lot of restrictions on businesses in order to control the spread of the Coronavirus, one way to connect better with your customers is through video! Customers are spending more time than ever before watching online videos and it is estimated that the average person will spend 100 minutes every day watching online videos in 2021. Research shows that companies who use videos grow their revenue 49% faster than those who do not. Putting all the statistics aside, videos allow customers to relate to you are a person, which is instrumental when you run a small business. You want people to relate to you so that they want to support you!

Reminding your customer and potential customers that you are a small business is also a great idea! Trends indicate that people are wanting to support local businesses more during this pandemic. Likewise, being sure to thank those customers is also an important part of prospering during these unprecedent times. Showing gratitude and telling people how much their support means to you and your family goes a long way.

If you are interested in some more in depth help with your marketing efforts please reach out to us here at Smart Marketing Advertising Agency!

Smart Marketing Advertising Agency

Anderson, SC

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