When COVID -19 shut down the world as we knew it, many businesses didn’t know what this would mean for their future. They had to change the way they ran in order to meet guidelines and keep their employees safe. Many switched to curbside pickup and contactless delivery, which are still very popular today even with most of America now back up and running.
But what did Quarantine mean for marketing?
As people were cooped up at home to stay safe, they spent more time online leading marketing to evolve to meet them there.
According to research, the time spent online during lockdown saw an increase from the year 2019 to 2021, from 56 minutes to 65 minutes, respectively. The amount of social media users worldwide also increased by 11% between the years 2019 and 2021, from roughly 3.4 billion to 3.78 billion, according to the same study.
What were people doing online during this extra time?
The amount of time people spent watching videos in 2020 increased by 85%, making video the most popular type of content for the past two years. Quarantine saw the rise of the popular app TikTok, where a variety of videos, ranging from educational to funny, can be found on just about any topic.
According to Forbes, YouTube was also a staple for many bored-at-home internet users, seeing an increase from 73% of Americans frequenting their site to 81%
When are people getting online?
The pandemic also changed peoples’ habits when it came to what time they chose to get on social media. Research shows that now the best times to post on Facebook are Monday, Wednesday, and Friday from 10-11 AM, and the best times to post on Instagram are now Tuesday at 11 AM or 2 PM, and Friday at 11 AM.
All of these changes resulting from the pandemic have led social media to become the number one channel for marketing. Users like to see lighthearted or inspirational content from brands relevant to their interests, and social media likes to make it easy to find these people for any brand! If you need help pivoting your business towards this new marketing strategy, we’re here to help.
Smart Marketing has been successfully helping businesses market their products and services for over 10 years. We can help you with anything marketing related from logo design, social media management, website design to large media buys for professionally shot videos.
Smart Marketing Advertising Agency
Anderson, South Carolina
Logo Design • Website Design • Digital Marketing