Blog
Posted on Author Smart Marketing of SC
In the recovery of the pandemic, we have seen a lot of abstract and nostalgic based design trends that display designers' need for comfort and familiarity, but include an experimental twist on trend revivals. Though these trends have b...
Posted on Author Smart Marketing of SC
The new year is rolling around, and it is important to keep your business updated and fresh. In this day and age of the internet, marketing has become a fast-growing field, and this year is no different. The internet is the most import...
Posted on Author Smart Marketing of SC
The Holidays are right around the corner, and now is the time for your business to drive engagement with the excitement and buzz of the season. Holiday related hashtags and posts will be growing on social media platforms, making this a...
Posted on Author Smart Marketing of SC
It is that time of year again, for the 4th annual Ladies Jet Ski Crawl benefiting the Cancer Association of Anderson. The event is hosted on Lake Hartwell by Grand South Bank. This unique event is hosted every year by Laura Thompson, a...
Posted on Author Smart Marketing of SC
Social media – the best way to get your business across to all types of people through multiple platforms. But the real question is: how do you help your account find the right people? People who need or want your business? It’s im...
Posted on Author Smart Marketing of SC
With more than a billion active monthly users, TikTok is an extremely popular social media platform. And although it is particularly popular with younger demographics, its target age range is 13 to 60. For this reason, the pl...
Posted on Author Smart Marketing of SC
When COVID -19 shut down the world as we knew it, many businesses didn’t know what this would mean for their future. They had to change the way they ran in order to meet guidelines and keep their employees safe. Many switched to curb...
Posted on Author Smart Marketing of SC
We’ve all taken to YouTube to find out how to make a recipe, change a tire or just to watch someone talk about their day, favorite movie or book. YouTube ads have become a great way to target very specific markets as you can easily i...
Posted on Author Smart Marketing of SC
When starting a new project it is always important to visualize what you want the end goal to be. We’ve all had those dreams that seem unattainable but that was only because we didn’t have a plan of attack! The same concept applies...
Posted on Author Smart Marketing of SC
In order to determine what makes a great logo, we must begin with the question: what is a logo? Who better to answer this than one of the top designers in the world, Paul Rand. In his 1991 article Logos, Flags, and Escutcheons,...