We’ve all taken to YouTube to find out how to make a recipe, change a tire or just to watch someone talk about their day, favorite movie or book. YouTube ads have become a great way to target very specific markets as you can easily i...
When starting a new project it is always important to visualize what you want the end goal to be. We’ve all had those dreams that seem unattainable but that was only because we didn’t have a plan of attack! The same concept applies...
In order to determine what makes a great logo, we must begin with the question: what is a logo? Who better to answer this than one of the top designers in the world, Paul Rand. In his 1991 article Logos, Flags, and Escutcheons,...
With 91% of people using search engines to find new information, it is more important than ever to have a quality presence online. One of the main components of a good online presence is professional photography. High quality images in...
You may have noticed that after online shopping that shirt, lawnmower, or car you’ve looked at seems to follow you everywhere you go online! Or you may have noticed that after visiting a pet store you’re seeing ads for dog food eve...
Why is Blogging Important for your Website? Your company’s website is the center for all of its information and maintaining a blog is a great way to showcase to customers just how much you know! We here at Smart Marketing believe...
TikTok has been around since 2018 but it was formally known as Musical.ly, an app where people would lip sync to songs. Since its rebranding to TikTok the app has experienced exponential grow in popularity. T...
Are you a new lawyer unsure of how to grow your client base or an experienced lawyer looking to expand to a new area and unsure of how to market yourself successfully? Here are some basics to Marketing as a Lawyer! ...
Something we ALL have experience with – Email Marketing. Whether you love it or you hate it, email marketing is a proven way to get your message to customers! Email marketing is the practice of sending email to customers...
Restaurant Marketing and Websites In order to capture local markets for your restaurant the single most important thing you can do is make sure that your website is Search Engine Optimized! Restaurant Websites and SEO It is crucia...