2023 Graphic Design Trends

In the recovery of the pandemic, we have seen a lot of abstract and nostalgic based design trends that display designers’ need for comfort and familiarity, but include an experimental twist on trend revivals. Though these trends have been around in the past year, they are still evolving and being experimented with. All of these designs’ similarities feature an untraditional and/or organic display of vivid color and bold compositions. 

Print Effects

Print effects are the use of grainy print texture and double exposure (or overprint), to create more depth to abstract shapes and minimalist concepts. This type of design can take flat shapes and compositions, and create complex subjects.

By: Brad Hansen

Botanicals and Organic Shapes

Botanicals and organic shapes are great for backgrounds and patterns and have become increasingly abstract and hand-sketched-looking. The natural effect and contrasting colors give the design a whimsical element, which gives the digitally created lines an organic-looking composition.

By: Maggie Enterrios

Anti-Design

An untraditional and experimental approach to compositions, fonts, and coloring – Anti-Design has grown in popularity in the past couple of years and has shown no sign of slowing down. With artists continuing to create unique typography or texture overlays, this design features punk and hand-made elements that emulate a grungy and bold aesthetic, with contrasting fonts and vivid colors. 

By: Ewelina Kotra

Retro Flat Cartoon

Retro flat cartoon is an emulation of 70’s flat cartoon design, featuring vividly colored subjects with borders, and reimagined vintage typography and coloring. It’s a resurgence with a bang – bold, brightly colored, and youthful.

By: Christina Moreland

All these design trends rise and fall in popularity each year. At Smart Marketing Advertising Agency, we stay on top of the most recent trends to help your company stay up-to-date and modern! 

At Smart Marketing Advertising Agency, we are a full-service marketing and advertising agency located in Anderson, SC serving our local area and nationwide clients. We want to be an extension of your team in all things marketing. From social media advertising, and web design to SEO, logo design, digital, Google, and print and media marketing – we do it all!

Give us a call today at 864.224.6002 or email our Director of Client Relations, Sarah Mosteller, at smosteller@smartmarketingsc.com if you’re ready to implement a new marketing strategy!

Holiday Social Tips for Your Business

The Holidays are right around the corner, and now is the time for your business to drive engagement with the excitement and buzz of the season. Holiday related hashtags and posts will be growing on social media platforms, making this a great time to use social media as a tool to drive your engagement. Here are some tips on how to own this season and curate an engaging feed!

Community

This season is about coming together and spreading joy. Here are some ideas that encompass holiday cheer: 

  • Collaborating with local artists and businesses on events or products is a great way to double the exposure of both businesses. 
  • Post flyers and social media graphics of upcoming events that your business is hosting or attending.
  • Showcase photos and social media graphics of small businesses to encourage shopping locally!

Promotional Items

‘Tis the season of giving! Advertise your holiday sales, local charity events, or giveaways with intriguing graphics, photos and captions.

  • Now is the time shoppers are looking for discounts- use this to interest potential customers with your holiday deals!
  • Use local charity events and fundraisers as an opportunity to get involved with the community and get your name out there.
  • Organize a calendar countdown giveaway to engage with your followers. Host a giveaway for a week or two, and give away a gift to one of your followers for every consecutive day of the countdown!

Holiday Inspiration

Use your page as inspiration for the upcoming Holidays with gift and decoration ideas, recipes, and DIYS that relate to your product or service.

  • Show off your product or service as a great gift idea.
  • Create DIY videos or picture walk-throughs that relate to your product or service to inspire creativity.
  • Post videos and pictures for an end-of-year recap.
  • Make sure to use popular Holiday hashtags to increase your engagement.

This Holiday season is the time to take initiative and step up your social media marketing technique! If you’re interested in taking your marketing to the next level, contact us at Smart Marketing Advertising Agency! We are a full service marketing agency located in Anderson, SC helping businesses with website design, logo design, digital and social media marketing, graphic design, SEO, branding, and so much more!

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