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How to Market Your Business for Valentine’s Day

Author Smart Marketing of SC Categories ad agency, Marketing

It’s time to love your business a little extra this February! Smart Marketing Advertising Agency is here to share some tips you will fall in LOVE with this February! 

The Valentine’s Day industry has consistently brought in over $20 billion in revenue in the past couple of years, so taking advantage of the holiday of love can be extremely beneficial to your business. Whether you offer a service or own an e-commerce business, these tips can be used!

Running a Campaign

If you are looking to either push your business, offer specials or discounts, or sell limited Valentine’s merchandise, then running a campaign for the first two weeks of February is a must for your social media! Run your campaign with curated content from designed graphics, and photos of your products, or add Valentine imagery to your feed that promotes you and your business. This can go on past Valentine’s Day since most couples celebrate well into the month!

Giveaways or Valentine’s Deals

Add to the excitement by running a giveaway for your product/service to consumers looking for a deal or a gift for their loved ones this month. This will keep your followers intrigued, draw potential customers to your page, and drive engagement with your page. This can be for a product, date night, or even a gift card!

SEO

This month is the perfect opportunity to use SEO to drive engagement, views, and clicks. Use keyword searches for what people will be searching. “February” and other Valentine’s Day words are important to implement into your blogs, hashtags, and holiday-specific promotions on your pages. 

Here are popular Valentine’s hashtags that you can implement: 

#valentine #love #valentinesday #valentines #valentineday #valentinegift #gift #valentinesgift #valentinesdaygift #happyvalentinesday #handmade #gifts

 

Be Smart this month and take advantage of the Valentine’s Day market! You will LOVE the results!

At Smart Marketing, we want to be an extension of your team in all things marketing. Everything from web design to SEO, logo design, digital, Google, and social media advertising, print, and media marketing. We do it all! We are a full-service marketing and advertising agency located in Anderson, SC serving our local area and nationwide clients. Call us today if you are ready to take the next step! 

864-224-6002 | thinksmartmarketing.net 

Keeping Up Your Instagram Insights

Author Smart Marketing of SC Categories Marketing, social media marketing

Billions of people around the world use Instagram every day. Most spend an average of 28 minutes on the app per day. That is plenty of time for your brand to reach them.

You may be posting on Instagram, but is your content making a difference in your engagement and reaching potential consumers? At Smart Marketing Advertising Agency, we specialize in all things social media, so we’ve put together some tips for you to keep up your Instagram insights in 2023!

Keep Track of Your Insights

If you’re interested in engagement and followers, it’s important to keep track of your insights on Instagram. To access your insights, your Instagram profile must be converted into a business account. Once complete, you’ll have full access to your account’s data.

Before we continue, there are a few keywords you will want to understand:

  • Metrics are the number of interactions on a post. Using metrics, you can start to understand the importance of other data on your insights tab.
  • Rate metrics give you a percentage figure to help understand your growth over a certain amount of time. So, for example, your interaction rate is the percentage of your followers that have interacted with your post, story, or reel.
  • Growth metrics show you the increase or decrease of a metric over a certain amount of time. For example, you can see if your followers have increased or decreased over a certain period.

Change Your Posting Day or Time

There is no “perfect time” to post on Instagram, but each account has an ideal time for posting. With Insights, you can find your ideal posting time based on your audience’s habits and your past performance. You can view the days your followers are most active, and the average times they are on Instagram per day. Using this data, you can post when a majority of your followers are online to ensure the most engagement.

Adjust Your Content

You can find your top Instagram stories and posts on Instagram Insights based on impressions, reach, and engagement. Look at your top posts and see if you notice any common trends! Usually, your audience will be able to show you 

Experiment with New Content

When all else fails – try something new! It never hurts to change up your strategy and post different content than you have in the past. You can even try different types of content such as Instagram reels and stories, or use Instagram live. 

At the end of the day, keeping track of your Instagram insights is a full-time job – that’s what we’re here for. 

At Smart Marketing Advertising Agency, we are a full-service marketing and advertising agency located in Anderson, SC serving our local area and nationwide clients. We want to be an extension of your team in all things marketing. From social media advertising, and web design to SEO, logo design, digital, Google, and print and media marketing – we do it all!

Give us a call today at 864.224.6002 or email our Director of Client Relations, Sarah Mosteller, at smosteller@smartmarketingsc.com if you’re ready to implement a new marketing strategy!

2023 Graphic Design Trends

Author Smart Marketing of SC Categories Graphic Design

In the recovery of the pandemic, we have seen a lot of abstract and nostalgic based design trends that display designers’ need for comfort and familiarity, but include an experimental twist on trend revivals. Though these trends have been around in the past year, they are still evolving and being experimented with. All of these designs’ similarities feature an untraditional and/or organic display of vivid color and bold compositions. 

Print Effects

Print effects are the use of grainy print texture and double exposure (or overprint), to create more depth to abstract shapes and minimalist concepts. This type of design can take flat shapes and compositions, and create complex subjects.

By: Brad Hansen

Botanicals and Organic Shapes

Botanicals and organic shapes are great for backgrounds and patterns and have become increasingly abstract and hand-sketched-looking. The natural effect and contrasting colors give the design a whimsical element, which gives the digitally created lines an organic-looking composition.

By: Maggie Enterrios

Anti-Design

An untraditional and experimental approach to compositions, fonts, and coloring – Anti-Design has grown in popularity in the past couple of years and has shown no sign of slowing down. With artists continuing to create unique typography or texture overlays, this design features punk and hand-made elements that emulate a grungy and bold aesthetic, with contrasting fonts and vivid colors. 

By: Ewelina Kotra

Retro Flat Cartoon

Retro flat cartoon is an emulation of 70’s flat cartoon design, featuring vividly colored subjects with borders, and reimagined vintage typography and coloring. It’s a resurgence with a bang – bold, brightly colored, and youthful.

By: Christina Moreland

All these design trends rise and fall in popularity each year. At Smart Marketing Advertising Agency, we stay on top of the most recent trends to help your company stay up-to-date and modern! 

At Smart Marketing Advertising Agency, we are a full-service marketing and advertising agency located in Anderson, SC serving our local area and nationwide clients. We want to be an extension of your team in all things marketing. From social media advertising, and web design to SEO, logo design, digital, Google, and print and media marketing – we do it all!

Give us a call today at 864.224.6002 or email our Director of Client Relations, Sarah Mosteller, at smosteller@smartmarketingsc.com if you’re ready to implement a new marketing strategy!

Holiday Social Tips for Your Business

Author Smart Marketing of SC Categories advertising

The Holidays are right around the corner, and now is the time for your business to drive engagement with the excitement and buzz of the season. Holiday related hashtags and posts will be growing on social media platforms, making this a great time to use social media as a tool to drive your engagement. Here are some tips on how to own this season and curate an engaging feed!

Community

This season is about coming together and spreading joy. Here are some ideas that encompass holiday cheer: 

  • Collaborating with local artists and businesses on events or products is a great way to double the exposure of both businesses. 
  • Post flyers and social media graphics of upcoming events that your business is hosting or attending.
  • Showcase photos and social media graphics of small businesses to encourage shopping locally!

Promotional Items

‘Tis the season of giving! Advertise your holiday sales, local charity events, or giveaways with intriguing graphics, photos and captions.

  • Now is the time shoppers are looking for discounts- use this to interest potential customers with your holiday deals!
  • Use local charity events and fundraisers as an opportunity to get involved with the community and get your name out there.
  • Organize a calendar countdown giveaway to engage with your followers. Host a giveaway for a week or two, and give away a gift to one of your followers for every consecutive day of the countdown!

Holiday Inspiration

Use your page as inspiration for the upcoming Holidays with gift and decoration ideas, recipes, and DIYS that relate to your product or service.

  • Show off your product or service as a great gift idea.
  • Create DIY videos or picture walk-throughs that relate to your product or service to inspire creativity.
  • Post videos and pictures for an end-of-year recap.
  • Make sure to use popular Holiday hashtags to increase your engagement.

This Holiday season is the time to take initiative and step up your social media marketing technique! If you’re interested in taking your marketing to the next level, contact us at Smart Marketing Advertising Agency! We are a full service marketing agency located in Anderson, SC helping businesses with website design, logo design, digital and social media marketing, graphic design, SEO, branding, and so much more!

5 Reasons Your Business Should Be On Snapchat

Author thinksma Categories Marketing, marketing agency, snapchat, social media marketing

With a user base of over 100 Million:

Why is Your Business Not on Snapchat?

We found this interesting article on Forbes.com explaining: https://www.forbes.com/sites/ajagrawal/2016/04/05/5-reasons-your-business-should-be-on-snapchat/#3efb3b2b3db5

Want to know the no. 1 reason why your business can no longer afford to ignore Snapchat? Its user base has reportedly hit 100 million people. This alone should tell you all you need to know about why you can’t afford to dismiss Snapchat as something that’s not for business.

This guide is going to go into more than that, though. It’s going to show you why your business should be taking active steps to make a profit on Snapchat.

Photographer: Patrick T. Fallon/Bloomberg

Reach The Younger Audience

Ever since Facebook went mainstream, young people have left the network en masse. The only way to actually reach the younger audience is through Snapchat now. This is the only proven social media network where they are regularly hanging out. If you are running a business with products and services targeted towards this audience, you are going to have the most success here.

It gives you a chance to have one-on-one interactions with this younger audience.

Show A Behind The Scenes Look

It likely isn’t the first time that you’ve heard about the importance of taking people behind the scenes of your company. It’s the ultimate act of transparency and it provides some exclusive content that can encourage people to get involved with your website. This is the way to build an immensely strong following and engage your audience.

It’s easy to do this on Snapchat and it doesn’t have to be planned or polished in advance. You can show off a slice of life working in your office. It’s an opportunity to show how real you are. Furthermore, Snapchat’s expiring messages mean that you can literally pull back the curtain, then close it again.

Get Real One-On-One Engagement

Speaking to someone on a one-to-one basis. For other social media networks, it’s almost impossible to do this. But Snapchat enables you to send content directly to your individual followers. As long as they are following you, you as a business have the power to send messages directly to them.

You can send them whatever you think works, but if it goes down well you can build a deeply personal relationship with someone. It can turn them into a loyal customer faster than ever before.

So what could you send them to get them engaged?

If you have a loyal follower who has made regular purchases from you, you may decide to send them a personalized video thanking them for their support. This simple act can go a long way to building bridges and giving you a positive reputation.

Easy To Partner With Influencers

Influencer marketing is all about connecting with influential people in your industry in order to reach their audiences. It’s also something they can do for you. There are so many personalities using Snapchat these days, including Vine stars, YouTube celebrities, and well-known Twitter accounts.

It’s easy to discover big names on Snapchat. They can help you craft great content and reach audiences that you’d never before considered.

Partnering with influencers on Snapchat can also spread brand awareness among your chosen demographic. It can even help you to discover new demographics that you’d never previously considered. A simple five-day campaign can completely transform what your business can achieve.

Prove How Cool You Are

Facebook made a $3 billion offer to acquire Snapchat. This was turned down, much to the surprise of the whole tech industry. The reason why Facebook wanted the company so badly is because it wanted to be cool again. It’s the only way to grab the younger audience.

Using Snapchat, which is a cool platform, will naturally make you into a cool company as well. When organizations attempt to be cool it nearly always leads to them looking stupid. But the Snapchat frontier is a path that can pay incredible dividends.

Conclusion

Hit the ground running with Snapchat and you are going to get a long way ahead of your competitors who have yet to consider using this social media platform. At first, you should simply get used to using the platform. Work with it on a personal basis to get an idea as to how it feels from the other person’s point of view.

Once you understand the customer viewpoint you can better engage with the platform through the eyes of a business.

 

How are you going to take advantage of Snapchat today?  We would love to help you – Smart Marketing Advertising Agency

 Credits: AJ Agrawal , CONTRIBUTOR
_____________________________________________________
Smart Marketing Advertising Agency
Digital and Social Media Marketing – RE: Snapchat
January 14th, 2018
Anderson, SC
864-224-6002
www.thinksmartmarketing.net

 

 

Social Media Marketing: Facebook, Instagram, Google, Twitter and more – Anderson, SC

Author thinksma Categories anderson, facebook, Marketing, marketing agency, social media marketing, south carolina

Social Media Marketing: Facebook, Instagram, Google, Twitter and more!

Do you really need to market your business on all of these social media platforms? Yes, you do and more! Social Media and Google platforms are more important today than ever.  If you’re business is not on these platforms, you are missing out!

If digital advertising and social media marketing have you confused, we would love to help you! Contact Smart Marketing Advertising Agency in Anderson, SC at 864-224-6002 or visit https://www.thinksmartmarketing.net

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https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#736a2bbd1f80

The Top 10 Benefits Of Social Media Marketing

Jayson DeMers ,  

 CONTRIBUTOR

I demystify SEO and online marketing for business owners.  

Opinions expressed by Forbes Contributors are their own.

 

 

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Social Media Marketing

Author thinksma Categories ad words, social media marketing

Social Media Marketing and Digital Advertisingsocialdigitalselecttion02

Digital advertising is growing exponentially, with endless possibilities. From developing websites and engaging email campaigns, to search engine optimization and social media, the key is presence and improving your search rankings within the local market. Individuals consume media across more platforms than ever before, and at Smart Marketing, we know how to put you there. With the ongoing revolution in digital media, it takes an innovative, fully integrated marketing solution to engage customer’s and deliver results.

Our Solutions

  • Google
  • Social Media
  • Online Directories
  • Website and Landing Page Development
  • Direct Email Marketing
  • Rich Media (Video)
  • Display Advertising
  • SEO and SEM

Every Business has a Story to Tell

Author thinksma Categories ad agency, ad words, direct mail, Graphic Design, Marketing, marketing agency, social media marketing

Marketing tells your story – EVERY Business has a Story to Tell

At Smart Marketing Advertising Agency we focus on small, local businesses and people like you, who have a story to tell. We don’t just deliver customers, we create relationships.

Our unique approach begins within; learning, teaching, and branding. We are a full-service marketing agency. We bring value to your brand, by creating a campaign that is useful, measurable, and up-to-date. You know your audience, let us help you find and engage them.

We would love to help you tell your story – Smart Marketing Ad Agency

https://www.facebook.com/smartmarketingadagency/

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Help give to those in need this Christmas!

Author thinksma Categories Marketing, marketing agency, Uncategorized

Help give to those in need this Christmas!

Mellow Mushroom here in Anderson needs your help!  They are collecting items to give to those in need this Christmas.  All items will go to Anderson Interfaith Ministries. We will be delivering all items before Christmas. http://aimcharity.org/

Who is AIM? 

AIM: Accept. Inpsire. Minister. is an efficient nonprofit organization that meets the needs of struggling individuals and families in Anderson County. AIM was founded by churches to eliminate the duplication of assistance to those in need. For more than twenty-five years, AIM has stabilized the community and continues to do so using its hand up, not hand out philosophy. AIM is known for maximizing resources and continues to significantly help its clients positively change their lives long-term. AIM is unique because of its numerous efficient programs and passionate, committed volunteers. AIM is well known in the Upstate for giving hope and changing lives and continues to do so with unparalleled levels of energy, efficiency and reliability.

 

anderson comedy showcase 2015

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