One of the fastest ways to increase the visibility of your restaurant posts to social media websites such as Facebook, Instagram, and Twitter is finding the right combination of hashtags to incorporate!
Hashtags are useful for finding those potential customers who are on the market looking for businesses such as yours. By adding hashtags to your posts you are able to increase your post engagement. One study showed that by adding just a single hashtag, a post’s engagement went up by 12.6% – Finding the right combination of hashtags is also crucial for your business. By using hashtags with a lot of posts you are increasing your contents chances of being seen, but you also don’t want your content to be lost in the thousands of other posts to that hashtag.
It is beneficial to include more personalized hashtags with those more popular hashtags. Adding hashtags that are particular to your business allow customers to easily find your other content. They also make it easier to find your business’s page, as Instagram now allows companies to include active hashtags in their bios!
It is also recommended to use long tail hashtags over short tail hashtags. Long tail hashtags are hashtags over three words that are more specific about a topic such as #andersonscmarketingagency instead of #restaurant. By using more specific hashtags it increases your chances of finding customers who are more interested in your product over those who are just causally scrolling through social media.
Unsure what hashtags to use for your business? A great way to get ideas of what may work for you is to look to your closest competition for inspiration. It is important not to directly copy your competition as that is not good business practice but drawing inspiration for a general idea of what works is not frowned upon.
Still unsure what hashtags to use? Let us help!
Smart Marketing helps restaurants all over South Carolina, North Carolina, Georgia, Florida, and Alabama! We would love to put together a marketing plan for your restaurant too. Please visit our Restaurant Marketing page on our website.
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Marketing for Restaurants