What is Facebook Pixel and What Can It Do for Your Business?

Facebook Pixel: What is it?

 

If you are familiar with creating Ads on Facebook then you may have come across something called Facebook Pixel. It is described by Facebook as “A piece of code for your website that lets you measure, optimize, and build audiences for your ad campaigns.”

 

So What Does Facebook’s Pixel Do?

Facebook’s Pixel tracks patrons of your Facebook page to your website and complies a list of the actions they take! Standard actions such as: making purchases, initiating contact, searching your website, or viewing a certain page on your site. It can also be set up to track more in-depth actions such as: which buttons were clicked, and the length the customer scrolled. This information allows Facebook to more effectively market your ads on their website.

What can you do with the Information Facebook’s Pixel Collects?

  1. Optimize your Ads
    1. Facebook uses the information obtain through the pixel to better optimize your Ads on its website. This means more effective use of your marketing funds! The pixel allows for better targeting of customers most likely to buy from your company.
  2. Create Better Audiences
    1. By using the pixel, you are able to keep track of those potential customers who visited your Facebook page, but might not have made a purchase. The pixel then links those visitors of your site to their personal Facebook account and shows them your business’s Facebook ads! This allows you to stay at the front of mind for those potential customers as they will continue to see ads for your business!
  3. Find New Customers
    1. The information the Pixel compiles on your best customers is able to be used to find new customers! By finding people who are similar to your current customers and have similar interests, you are able to create ads just for new audiences through the Facebooks Pixel. So, if your page’s Pixel identifies your best customers as Women between the ages of 45-55 who live in the Upstate of South Carolina, you can then focus your marketing efforts on people who match that description!
  4. Insight into your Customer’s Actions
    1. The pixel allows you to see how people progress through your website either to your Facebook or from your Facebook and what Ads draw the most attention to your other online presences. It even allows you to target customers based off of what pages of your website they looked at! Say for instance you sell small gifts, you can target a customer based off of which page of your items they looked at or even if they made it all the way to the Thank You page after purchasing an item.

Should you create a Facebook Pixel for your company?

The Facebook Pixel is a free tool to help you better use Facebook’s marketing abilities. If your company frequently uses Facebook to run ads as part of your marketing strategy, then the Pixel is definitely something to consider adding to your mix! But if your company does not regularly advertise through Facebook than setting up a Pixel will not be very beneficial.

 

 

Interested in more ways to market your company to potential customers? Allow us to help!

Smart Marketing Advertising Agency

Anderson, SC

Coming Soon – Charleston, SC

 

5 Reasons Your Business Should Be On Snapchat

With a user base of over 100 Million:

Why is Your Business Not on Snapchat?

We found this interesting article on Forbes.com explaining: https://www.forbes.com/sites/ajagrawal/2016/04/05/5-reasons-your-business-should-be-on-snapchat/#3efb3b2b3db5

Want to know the no. 1 reason why your business can no longer afford to ignore Snapchat? Its user base has reportedly hit 100 million people. This alone should tell you all you need to know about why you can’t afford to dismiss Snapchat as something that’s not for business.

This guide is going to go into more than that, though. It’s going to show you why your business should be taking active steps to make a profit on Snapchat.

Photographer: Patrick T. Fallon/Bloomberg

Reach The Younger Audience

Ever since Facebook went mainstream, young people have left the network en masse. The only way to actually reach the younger audience is through Snapchat now. This is the only proven social media network where they are regularly hanging out. If you are running a business with products and services targeted towards this audience, you are going to have the most success here.

It gives you a chance to have one-on-one interactions with this younger audience.

Show A Behind The Scenes Look

It likely isn’t the first time that you’ve heard about the importance of taking people behind the scenes of your company. It’s the ultimate act of transparency and it provides some exclusive content that can encourage people to get involved with your website. This is the way to build an immensely strong following and engage your audience.

It’s easy to do this on Snapchat and it doesn’t have to be planned or polished in advance. You can show off a slice of life working in your office. It’s an opportunity to show how real you are. Furthermore, Snapchat’s expiring messages mean that you can literally pull back the curtain, then close it again.

Get Real One-On-One Engagement

Speaking to someone on a one-to-one basis. For other social media networks, it’s almost impossible to do this. But Snapchat enables you to send content directly to your individual followers. As long as they are following you, you as a business have the power to send messages directly to them.

You can send them whatever you think works, but if it goes down well you can build a deeply personal relationship with someone. It can turn them into a loyal customer faster than ever before.

So what could you send them to get them engaged?

If you have a loyal follower who has made regular purchases from you, you may decide to send them a personalized video thanking them for their support. This simple act can go a long way to building bridges and giving you a positive reputation.

Easy To Partner With Influencers

Influencer marketing is all about connecting with influential people in your industry in order to reach their audiences. It’s also something they can do for you. There are so many personalities using Snapchat these days, including Vine stars, YouTube celebrities, and well-known Twitter accounts.

It’s easy to discover big names on Snapchat. They can help you craft great content and reach audiences that you’d never before considered.

Partnering with influencers on Snapchat can also spread brand awareness among your chosen demographic. It can even help you to discover new demographics that you’d never previously considered. A simple five-day campaign can completely transform what your business can achieve.

Prove How Cool You Are

Facebook made a $3 billion offer to acquire Snapchat. This was turned down, much to the surprise of the whole tech industry. The reason why Facebook wanted the company so badly is because it wanted to be cool again. It’s the only way to grab the younger audience.

Using Snapchat, which is a cool platform, will naturally make you into a cool company as well. When organizations attempt to be cool it nearly always leads to them looking stupid. But the Snapchat frontier is a path that can pay incredible dividends.

Conclusion

Hit the ground running with Snapchat and you are going to get a long way ahead of your competitors who have yet to consider using this social media platform. At first, you should simply get used to using the platform. Work with it on a personal basis to get an idea as to how it feels from the other person’s point of view.

Once you understand the customer viewpoint you can better engage with the platform through the eyes of a business.

 

How are you going to take advantage of Snapchat today?  We would love to help you – Smart Marketing Advertising Agency

 Credits: 
_____________________________________________________
Smart Marketing Advertising Agency
Digital and Social Media Marketing – RE: Snapchat
January 14th, 2018
Anderson, SC
864-224-6002
www.thinksmartmarketing.net

 

 

Every Business has a Story to Tell

Marketing tells your story – EVERY Business has a Story to Tell

At Smart Marketing Advertising Agency we focus on small, local businesses and people like you, who have a story to tell. We don’t just deliver customers, we create relationships.

Our unique approach begins within; learning, teaching, and branding. We are a full-service marketing agency. We bring value to your brand, by creating a campaign that is useful, measurable, and up-to-date. You know your audience, let us help you find and engage them.

We would love to help you tell your story – Smart Marketing Ad Agency

https://www.facebook.com/smartmarketingadagency/

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Help give to those in need this Christmas!

Help give to those in need this Christmas!

Mellow Mushroom here in Anderson needs your help!  They are collecting items to give to those in need this Christmas.  All items will go to Anderson Interfaith Ministries. We will be delivering all items before Christmas. http://aimcharity.org/

Who is AIM? 

AIM: Accept. Inpsire. Minister. is an efficient nonprofit organization that meets the needs of struggling individuals and families in Anderson County. AIM was founded by churches to eliminate the duplication of assistance to those in need. For more than twenty-five years, AIM has stabilized the community and continues to do so using its hand up, not hand out philosophy. AIM is known for maximizing resources and continues to significantly help its clients positively change their lives long-term. AIM is unique because of its numerous efficient programs and passionate, committed volunteers. AIM is well known in the Upstate for giving hope and changing lives and continues to do so with unparalleled levels of energy, efficiency and reliability.

 

anderson comedy showcase 2015

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