Billions of people around the world use Instagram every day. Most spend an average of 28 minutes on the app per day. That is plenty of time for your brand to reach them.

You may be posting on Instagram, but is your content making a difference in your engagement and reaching potential consumers? At Smart Marketing Advertising Agency, we specialize in all things social media, so we’ve put together some tips for you to keep up your Instagram insights in 2023!

Keep Track of Your Insights

If you’re interested in engagement and followers, it’s important to keep track of your insights on Instagram. To access your insights, your Instagram profile must be converted into a business account. Once complete, you’ll have full access to your account’s data.

Before we continue, there are a few keywords you will want to understand:

• Metrics are the number of interactions on a post. Using metrics, you can start to understand the importance of other data on your insights tab.
• Rate metrics give you a percentage figure to help understand your growth over a certain amount of time. So, for example, your interaction rate is the percentage of your followers that have interacted with your post, story, or reel.
• Growth metrics show you the increase or decrease of a metric over a certain amount of time. For example, you can see if your followers have increased or decreased over a certain period.

Change Your Posting Day or Time

There is no “perfect time” to post on Instagram, but each account has an ideal time for posting. With Insights, you can find your ideal posting time based on your audience’s habits and your past performance. You can view the days your followers are most active, and the average times they are on Instagram per day. Using this data, you can post when a majority of your followers are online to ensure the most engagement.

Adjust Your Content

You can find your top Instagram stories and posts on Instagram Insights based on impressions, reach, and engagement. Look at your top posts and see if you notice any common trends! Usually, your audience will be able to show you 

Experiment with New Content

When all else fails – try something new! It never hurts to change up your strategy and post different content than you have in the past. You can even try different types of content such as Instagram reels and stories, or use Instagram live. 

At the end of the day, keeping track of your Instagram insights is a full-time job – that’s what we’re here for. 

At Smart Marketing Advertising Agency, we are a full-service marketing and advertising agency located in Anderson, SC serving our local area and nationwide clients. We want to be an extension of your team in all things marketing. From social media advertising, and web design to SEO, logo design, digital, Google, and print and media marketing – we do it all!

Give us a call today at 864.224.6002 or email our Director of Client Relations, Sarah Mosteller, at smosteller@smartmarketingsc.com if you’re ready to implement a new marketing strategy!