What is Facebook Pixel and What Can It Do for Your Business?

Facebook Pixel: What is it?

 

If you are familiar with creating Ads on Facebook then you may have come across something called Facebook Pixel. It is described by Facebook as “A piece of code for your website that lets you measure, optimize, and build audiences for your ad campaigns.”

 

So What Does Facebook’s Pixel Do?

Facebook’s Pixel tracks patrons of your Facebook page to your website and complies a list of the actions they take! Standard actions such as: making purchases, initiating contact, searching your website, or viewing a certain page on your site. It can also be set up to track more in-depth actions such as: which buttons were clicked, and the length the customer scrolled. This information allows Facebook to more effectively market your ads on their website.

What can you do with the Information Facebook’s Pixel Collects?

  1. Optimize your Ads
    1. Facebook uses the information obtain through the pixel to better optimize your Ads on its website. This means more effective use of your marketing funds! The pixel allows for better targeting of customers most likely to buy from your company.
  2. Create Better Audiences
    1. By using the pixel, you are able to keep track of those potential customers who visited your Facebook page, but might not have made a purchase. The pixel then links those visitors of your site to their personal Facebook account and shows them your business’s Facebook ads! This allows you to stay at the front of mind for those potential customers as they will continue to see ads for your business!
  3. Find New Customers
    1. The information the Pixel compiles on your best customers is able to be used to find new customers! By finding people who are similar to your current customers and have similar interests, you are able to create ads just for new audiences through the Facebooks Pixel. So, if your page’s Pixel identifies your best customers as Women between the ages of 45-55 who live in the Upstate of South Carolina, you can then focus your marketing efforts on people who match that description!
  4. Insight into your Customer’s Actions
    1. The pixel allows you to see how people progress through your website either to your Facebook or from your Facebook and what Ads draw the most attention to your other online presences. It even allows you to target customers based off of what pages of your website they looked at! Say for instance you sell small gifts, you can target a customer based off of which page of your items they looked at or even if they made it all the way to the Thank You page after purchasing an item.

Should you create a Facebook Pixel for your company?

The Facebook Pixel is a free tool to help you better use Facebook’s marketing abilities. If your company frequently uses Facebook to run ads as part of your marketing strategy, then the Pixel is definitely something to consider adding to your mix! But if your company does not regularly advertise through Facebook than setting up a Pixel will not be very beneficial.

 

 

Interested in more ways to market your company to potential customers? Allow us to help!

Smart Marketing Advertising Agency

Anderson, SC

Coming Soon – Charleston, SC

 

Restaurant Hashtags Marketing and Social Media

Finding the Right Combination of Hashtags for your Restaurant’s Social Media Pages

One of the fastest ways to increase the visibility of your restaurant posts to social media websites such as Facebook, Instagram, and Twitter is finding the right combination of hashtags to incorporate!

Hashtags are useful for finding those potential customers who are on the market looking for businesses such as yours. By adding hashtags to your posts you are able to increase your post engagement. One study showed that by adding just a single hashtag, a post’s engagement went up by 12.6% – Finding the right combination of hashtags is also crucial for your business. By using hashtags with a lot of posts you are increasing your contents chances of being seen, but you also don’t want your content to be lost in the thousands of other posts to that hashtag.

It is beneficial to include more personalized hashtags with those more popular hashtags. Adding hashtags that are particular to your business allow customers to easily find your other content. They also make it easier to find your business’s page, as Instagram now allows companies to include active hashtags in their bios!

It is also recommended to use long tail hashtags over short tail hashtags. Long tail hashtags are hashtags over three words that are more specific about a topic such as #andersonscmarketingagency instead of #restaurant. By using more specific hashtags it increases your chances of finding customers who are more interested in your product over those who are just causally scrolling through social media.

Unsure what hashtags to use for your business? A great way to get ideas of what may work for you is to look to your closest competition for inspiration. It is important not to directly copy your competition as that is not good business practice but drawing inspiration for a general idea of what works is not frowned upon.

Still unsure what hashtags to use? Let us help!

Smart Marketing helps restaurants all over South Carolina, North Carolina, Georgia, Florida, and Alabama!  We would love to put together a marketing plan for your restaurant too.  Please visit our Restaurant Marketing page on our website.

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