Coast to Coast Results
With roots in Anderson, SC, and an office in Charleston, SC, Smart Marketing has been helping businesses grow since 2010. We’re a boutique agency combining local insight with national reach, offering hands-on, à la carte marketing services tailored to your goals. Through our sister company, Marketing For Lawyers, based in Charleston, we also deliver tailored legal marketing strategies to help law firms grow their client base and build trust online.
We don’t do cookie-cutter marketing. We roll up our sleeves, get to know your business deeply, and craft custom strategies focused on maximizing your ROI and fueling measurable growth. Whether you’re a local startup or an established brand expanding your market, we deliver creative, data-driven marketing solutions that boost brand awareness, increase website traffic, generate qualified leads, and improve conversion rates.
Coast to Coast Results
With roots in Anderson, SC, and an office in Charleston, SC, Smart Marketing has been helping businesses grow since 2010. We’re a boutique agency combining local insight with national reach, offering hands-on, à la carte marketing services tailored to your goals. Through our sister company, Marketing For Lawyers, based in Charleston, we also deliver tailored legal marketing strategies to help law firms grow their client base and build trust online.
We don’t do cookie-cutter marketing. We roll up our sleeves, get to know your business deeply, and craft custom strategies focused on maximizing your ROI and fueling measurable growth. Whether you’re a local startup or an established brand expanding your market, we deliver creative, data-driven marketing solutions that boost brand awareness, increase website traffic, generate qualified leads, and improve conversion rates.
What’s the Difference?
We hear this question all the time, and one of our favorite analogies (borrowed from Allan Dib, author of The 1-Page Marketing Plan) uses a circus to brilliantly explain the difference. Marketing is the strategy, advertising spreads the word, and branding is the impression you leave behind. At Smart Marketing, we help you bring all three together so your message reaches the right people and sticks.
The overall plan and strategy.
EXAMPLE:
Planning the circus, knowing your audience, choosing the location.
The action of spreading
the word.
EXAMPLE:
Putting up signs that the
circus is coming.
The impression people
walk away with.
EXAMPLE:
The colors, feeling, and trust people associate with the circus.
What’s the Difference?
We hear this question all the time, and one of our favorite analogies (borrowed from Allan Dib, author of The 1-Page Marketing Plan) uses a circus to brilliantly explain the difference. Marketing is the strategy, advertising spreads the word, and branding is the impression you leave behind. At Smart Marketing, we help you bring all three together so your message reaches the right people and sticks.
The overall plan and strategy.
EXAMPLE:
Planning the circus, knowing your audience, choosing the location.
The action of spreading the word.
EXAMPLE:
Putting up signs that the circus is coming.
The impression people walk away with.
EXAMPLE:
The colors, feeling, and trust people associate with the circus.
Focused on ROI, Fueled by Relationships.
When you work with Smart Marketing, you are not just a client; you are a partner invested in your success.
From website design and SEO to Google Ads, social media marketing, and print advertising, our team manages every facet of your marketing mix to ensure consistent messaging and effective campaigns.
Anchored in Anderson with a Charleston hub, we bring deep South Carolina know-how plus broad national experience to help your business grow in competitive markets.
Building Brands That Break Through
Building Brands That Break Through
From strategy to execution, we craft bold, effective marketing solutions that help your business stand out, connect with the right audience, and grow with purpose.
Your website is your digital storefront. We design fast, responsive websites optimized for search engines to increase organic traffic and improve conversion optimization.
Engage your audience with targeted social media campaigns that build brand loyalty, increase engagement, and drive qualified leads across platforms like Facebook, Instagram, LinkedIn, Pinterest, X, and more.
Dominate the search landscape with Google Ads, Local Services Ads, retargeting, geofencing, and Google Business verification designed to maximize online visibility and marketing ROI.
We develop strong, cohesive brand identities that elevate your presence, build trust, and differentiate you from competitors.
Using data-driven audience segmentation, we deliver precision-targeted campaigns that reach your ideal customers by demographics, location, behavior, and intent.
Professional visuals designed to capture attention, enhance storytelling, and increase conversion rates across digital and traditional channels.
From local SEO and menu design to social media campaigns, review generation, and geotargeted advertising, we help restaurants increase foot traffic, improve online visibility, and stay top of mind in a competitive market.
From business cards and rack cards to brochures, postcards, and direct mailers, we help you create cohesive, effective print pieces that support brand recognition and local outreach.
Our Charleston-based sister company, Marketing For Lawyers, focuses on legal marketing nationwide, helping law firms attract high-value clients and grow their practice through tailored strategies.
Our media buying experts secure cost-effective ad placements across TV, radio, streaming services, and print to maximize your advertising budget and campaign impact.
Your Success Is Our Success
You know your business, we know marketing. From local shops to national brands,
we help you reach the right audience and get real results. Let’s grow your business together.
You know your business, we know marketing. From local shops to national brands, we help you reach the right audience and get real results. Let’s grow your business together.
Real results. Real relationships. Hear how Smart Marketing has helped businesses grow.
Montessori School of Anderson
“We’ve been collaborating with Smart Marketing for several months. They are great professionals who take the time to understand client needs and produce quality content. It’s definitely worth scheduling a meeting to see how they can support your goals.”
Pittypat's Clothing Co.
“Partnering with Smart Marketing has been one of the best decisions for our business. From SEO to Shopify fixes, they delivered fast, effective results and brought fresh ideas we hadn’t considered. The team is knowledgeable, creative, and a pleasure to work with.”
Our work speaks for itself (but we’ll still walk you through it).
Building Brands Across America
With roots firmly planted in Anderson and Charleston, we’ve grown alongside our clients, one project, one state, one success story at a time. Explore the map to see how we’ve helped businesses flourish across the U.S., delivering strategy‑first marketing that covers every corner, every market, every goal.
Choose the South Carolina location you’d like to connect with to reach out!
Choose the South Carolina location you’d
like to connect with to reach out!
