The days of turning to phonebooks for prospective businesses have long passed. Now days the first place consumers look for a possible purchase is online, in fact 88% of people research a product online before buying in-store! That is why having a good website is so important for a small business – it is your first impression in most cases.

Why is having a good website important?

People use all aspects of your business from your storefront to your showroom to your online presence to form an idea of your offerings and their quality, so if your website has not been updated for many years it may convey a negative message to consumers about your business’s overall quality.

What makes a good website?

A quality website is easy to navigate, has current information, has a modern design, and motivates the customer to do business with you. It also has to look nice on all platforms, so if the customer visits your site on their desktop, tablet or phone the website is appealing and more importantly functional. It is very important that your website includes your most current information for your business. That includes your current offers and specials, your hours of operation, your current phone number, and your current address. Your website should be considered your “home base” for your online presence, where all of the information about your business is located.

What makes a good quality website beside information?

Another major component of a quality website is high quality visuals! Visuals can include photos, videos or diagrams. If you own a restaurant, photos of food and your daily specials are key to attracting new customers to your business. Photos and videos allow customer to have a good idea of what your company offers and the better the quality of the picture the higher the quality the customer will attribute to the product.

How does a good website work with your other online presences?

If you have other online presences having a link to those social medias available on your website is a great way to increase your following on those platforms! Allowing customers a quick and easy way to find your Facebook, Twitter, or Instagram so they can follow your accounts increases your chances of gaining a repeat customer, since every time you post they will be reminded of your business’s offerings! Another great way to gain repeat customers through your website is to include a sign-up form for your business’s emails!


Having a quality website is crucial for businesses in today’s highly technology reliant world. If you are interested in creating a quality website for your business, please contact us today!


Smart Marketing Advertising Agency

Anderson, SC

Coming Soon – Charleston, SC