Are you a new lawyer unsure of how to grow your client base or an experienced lawyer looking to expand to a new area and unsure of how to market yourself successfully? Here are some basics to Marketing as a Lawyer!
1. Know your target market
The best tip for any marketing strategy is always to know who exactly you are trying to target for your product or service. That doesn’t stop when it comes to marketing for a law firm! If your main area of specialty is Workman’s Compensation, then you wouldn’t want your marketing to be viewed only by retirees. Identifying who your target market is is the first step to creating a successful marketing plan that provides quantifiable results.
2. Show Off Your Knowledge!
As a lawyer your advice is always sought after. So, one of the easiest ways to showcase your expertise is by making short videos answering some simple legal questions! It is important to include disclaimers on your videos so that everyone knows the advice you are giving isn’t absolute and every situation is different, therefore the answer to the question could change. Videos are shown to get the most engagement on social media so taking advantage of this is a great way to boost your social media page following.
Keep the videos simple and answer basic questions about your area of study. That way you can show that you know what you are talking about without giving out too much legal advice for free! The goal is to grab people’s attention and draw them in, so that they will call you for more help.
3. SEO, SEO, SEO
Another major part of marketing as a lawyer or law firm is SEO. Search Engine Optimization is the practice of making your website as Google friendly as possible. This includes:
- Using good keywords throughout
- Making sure it loads quickly
- Making sure your business information is correct
- Writing blogs frequently
All of these practices will help your website show up at the top of results when someone Googles for a business such as yours in their area. The goal with SEO is to make it in the top results for each area of services you provide, so including those keywords on your website lets Google know that you should pop up! Writing blogs frequently not only helps you add more keywords to your website but also tells Google that your website is active. Writing blogs with quality content and key phrases helps your website reach that top spot even faster!
4. Social Media
Social Media is also a great resource for lawyers to gain new clients! Being active on social media and posting updates from your firm will keep you at the front of your current clients minds and make them more likely to recommend you to their friends or family.
You can also use social media to connect to your customers on a more personal level, by uploading pictures of your day-to-day life as a lawyer! Showing your more personal side will encourage others to see you as a full person instead of a scary lawyer and make them more likely to trust you! A great book to read if you are interested, is “The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market” by Michael Mogill. It goes more in depth about how to successfully market yourself as a lawyer in the 21st century and why being personable is now so important.
If you are still unsure where to begin with your marketing as a lawyer, please get in contact with us here at Smart Marketing Advertising Agency. We are a full-service advertising agency, handling everything from photography/videography to social media to print and billboards!