We’ve all taken to YouTube to find out how to make a recipe, change a tire or just to watch someone talk about their day, favorite movie or book. YouTube ads have become a great way to target very specific markets as you can easily identify what topics someone is interested in based off of their past viewing habits!
According to recent research, 42.9% of GLOBAL internet users access YouTube monthly with more than a billion hours of content being consumed every single day.
YouTube is most popular with people between the ages of 15 – 35, with the audience leaning slightly towards women. 62% of users in the United States access the site daily, over 122 million people!
YouTube Ads come in two options – Skippable and Non-Skippable.
Skippable ads allow the viewer to opt to not watch the advertisement after 5 seconds.
You may be asking yourself why you would want to allow the potential customer to skip your ad, but for those who do choose to watch less than 30 seconds there is no charge! This means you do not have to pay for your advertisement to those who do not watch the full, or majority of the video.
Skippable ads are great for those looking to optimize their ad budget to the fullest by getting their name out there to customers, but not having to pay for each ad. Youtube requires that these videos be anywhere from 12 seconds to 6 minutes in length.
And while these ads are great for optimizing your marketing budgets, the goal is still to get people interested in your company and what you have to offer. The best way to do this is to create attention catching videos.
You want to give the viewer a reason to stick around and watch more of your video than they are required to.
Some ways to create attention grabbing YouTube Ads:
- A story of struggle to success
- A relatable story
- A unpredictable humorous video
Anything you can create that relates to your brand, keeps the customer interested, and is memorable is the go-to for this style of ad in order to maintain their attention and get your message across.
Non-Skippable Ads are just what the name implies – not able to be skipped. These ads can be up to 15 seconds in length and play before, during, or after the viewer’s selected video.
Since the viewer is not able to skip your ad, you will be charged based on the number of impressions your video receives.
These ads are great for those looking to create a call to action video for their campaign. Calls to actions include asking the customer to:
- Shop your online store
- Visit your website
- Call now
- Visit your physical location
- Book an appointment
Bumper Ads are a form of non-skippable ad and are only 6 seconds long! These ads are great to show potential customers a short and memorable video to make an impression.
Video Discovery Ads
Discovery ads are placed at the top of search results on YouTube, next to related YouTube videos, or on the YouTube mobile homepage for customers to “discover.”
These ads do not automatically play like Skippable and Non-Skippable ads, but include the thumbnail of your video, title and a short description. These ad types encourage people scrolling through YouTube to click and view your video in another tab, which is also when you are charged.