Anderson + Charleston Locations

The Power of a Cohesive Omnichannel Customer Experience

Hand holding phone with overlay graphic breaking off into multiple icons of different media platforms.

Delivering a cohesive omnichannel customer experience is no longer optional—it’s essential. Research shows that businesses with strong omnichannel strategies see a 494% higher order rate, proving that a seamless customer journey leads to better results. But how do you ensure your brand provides this unified experience? Leverage Customer Endorsements The best marketing comes from happy […]

Don’t Be a Blockbuster: Strengthen Your Email and Social Media Campaigns

Shot of Blockbuster with red banner outside that says "Closing Down Sale."

Remember Blockbuster? Once a household name, Blockbuster missed the shift to digital streaming and eventually vanished. In today’s fast-paced digital world, brands face a similar challenge: the risk of over-relying on social media platforms, which are subject to changing algorithms, fleeting trends, and even potential bans. To avoid being the next “Blockbuster,” it’s time to […]

Website Redesign: Signs It’s Time for a Fresh Look

Garrett Agnew, Graphics & Web Development Department lead at Smart Marketing, sitting at desk, looking at iPad full of notes while also working on iMac.

Your website is often the first place potential customers encounter your brand, and if it feels outdated or difficult to navigate, it may be time for a redesign. A website refresh goes beyond looks—it improves user experience (UX), boosts search engine performance, and helps your business achieve its goals. Here are some signs that it […]

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