Google has added two new features to help online stores improve their product visibility and track their ads more effectively – just in time for the busy shopping season!
Easier Product Visibility Alerts
Now, Google Analytics can tell you when your products might be hidden or not showing up properly in Google Shopping. If a product has a problem, like missing information, you’ll get a warning directly in Google Analytics. You can then quickly fix the issue by following a link to the Google Merchant Center, where you manage your product listings. This helps make sure more people can see your products when they shop on Google.
Better Tracking for Ads
Google has also made it easier to track how your ads are doing. Before, you could only track ads using automatic settings, but now you can customize how you group and track your ad campaigns. This gives you more control over your marketing and helps you understand where your traffic is coming from, so you can make better decisions about how to advertise.
Why It Matters
These updates are especially helpful for online businesses preparing for big shopping seasons like the holidays. By fixing issues that might be hiding your products and improving how you track your ads, you can increase your chances of making more sales. These features are available right inside your Google Analytics account and can be used immediately to improve your online store’s performance.
Need help optimizing your product listings and ad tracking? Reach out to Smart Marketing today and let us assist you in making the most of these new features!
