Marketing Lessons from Wicked’s Box Office Success
Universal’s Wicked: Part One marketing campaign has been nothing short of extraordinary, and it’s nearly impossible to avoid. The film has taken over every corner of pop culture, with over 400 brand partnerships flooding the market. From Starbucks’ Elphaba cold brew (complete with green matcha foam) to Lego sets of the Emerald City, Target’s Shiz […]
Will ChatGPT Run Ads in 2025?
OpenAI, the creator of ChatGPT, is exploring the idea of integrating advertising into its artificial intelligence products. As the company evolves into a for-profit organization, it seeks new ways to generate revenue beyond its current offerings, including its popular AI-powered search engine and the widely-used ChatGPT. In a recent interview with the Financial Times, OpenAI’s […]
