How to Get the Most Out of Working With a Marketing Agency

by Sarah Mosteller (Director of Client Relations) Hiring a marketing agency is a big step, and the right one if you’re looking to grow your brand, streamline your strategy, and see measurable results without stretching your internal team too thin. But like any good partnership, success doesn’t happen by accident. At Smart Marketing, we’ve seen […]
How to Build a Marketing Strategy That Converts

by Alex Parnell (Digital Marketing Associate) Let’s be real: “marketing strategy” gets tossed around so much, it’s background noise at this point. Every agency, business owner, and person on LinkedIn is “building a strategy,” but if it’s not converting? Then what’s the point? At Smart Marketing, we’re all about practical, down-to-earth strategies that work. If […]