Tips for Marketing and Advertising During the 2020 Holiday Season

Tips for Marketing and Advertising During the 2020 Holiday Season

 

The holiday season is the most important time of the year for many small businesses. Research shows that seven in ten small businesses identify the winter season are their top sales opportunity according to The Visa Back to Business Study – Holiday Edition.  The study also showed that SIXTY percent of Americans will do the majority of their shopping with local retailers this year!

In order to best take advantage of this trend here are some of Smart Marketing’s tips and tricks:

  1. Start EARLY

 

Since the holiday season is everyone’s busiest time of year, people are sure to begin looking for their holiday presents early, so the most important thing for a small business is to make sure that they are ready for the holiday customers. Given the current state of the world with the ongoing COVID- 19 Pandemic, people are also going to be looking to find their Christmas gifts early so they can be sure to have them under the tree in time for Christmas and not stuck in mailing limbo! Implementing your holiday marketing strategy at the end of November is a sure-fire way to snag all the Holiday shoppers you can.

 

  1. Holiday Themed Giveaway

 

During the season of giving be sure to participate! Doing a giveaway on social media is one of the best ways to promote your company as many people are willing to comment, like, and share a post to have a chance to win a promotional item. Making this giveaway holiday themed only adds to the fun!

 

  1. Seasonal Email

 

Another way to get everyone in the holiday spirit is to create an email campaign centered around the holidays! Showcase all your special holiday themed products, or how you and your team are getting in the spirit on the job. You could also use this as an opportunity to tell your loyal customers how much you appreciate them standing by you during the unprecedented time of 2020. Remember – ask your loyal customers for referrals!  Your customers may be willing to share email addresses of friends that can benefit from your service and/or product.

 

 

  1. Video Ads

 

Since there are still a lot of restrictions on businesses in order to control the spread of the Coronavirus, one way to connect better with your customers is through video! Customers are spending more time than ever before watching online videos and it is estimated that the average person will spend 100 minutes every day watching online videos in 2021. Research shows that companies who use videos grow their revenue 49% faster than those who do not. Putting all the statistics aside, videos allow customers to relate to you are a person, which is instrumental when you run a small business. You want people to relate to you so that they want to support you!

 

Reminding your customer and potential customers that you are a small business is also a great idea! Trends indicate that people are wanting to support local businesses more during this pandemic. Likewise, being sure to thank those customers is also an important part of prospering during these unprecedent times. Showing gratitude and telling people how much their support means to you and your family goes a long way.

 

If you are interested in some more in depth help with your marketing efforts please reach out to us here at Smart Marketing Advertising Agency!

 

 

Smart Marketing Advertising Agency

Anderson, SC

Coming Soon – Charleston, SC

 

 

 

Marketing Low Cost for Small Business

10 Low Cost Ways to Promote Your Small Business

 

10 Low Cost Ways to Promote Your Small Business

 

With the ongoing COVID-19 pandemic a lot of businesses have experienced a setback in their economic standing, and one of the first things to be forgotten in order to maintain customers is marketing. That’s why we have created a list of simple ways to market your business for little to no money!

  1. Collaborate with Other Businesses in Your Area

    • One way to create more awareness of your company locally is to collaborate with other nearby businesses you don’t compete with. Say for instance you own a bakery and there is a local clothes boutique that you are familiar with. You could come to an agreement to allow some advertisement for each other’s company in your storefront. This could be flyers, brochures, business cards or even small promotional items such as pens!
  2. Build up Presence on Social Media where your Audience is Focused at

    • Another way to promote your business is to focus your online efforts on the platform that you have seen the most involvement. Engagement with posts is a crucial metric for online marketing and cultivating the audience on your most active account is the best way to promote your business online. By getting rid of the accounts that you see are not as successful you are lessening your own load as a marketer and also creating a more concise image.
  3. Focus on Organic Content

    • Marketing is sometimes a daunting task. So, one way to create material is to use organic content. Taking a quick picture of a burger that is your restaurants daily special, or a picture of the house whose roof you’ve just replaced is great to display your company online! It is very important though that the organic content you create is high quality. The pictures much be high resolution and in focus in order to present the best image of your business.
  4. Ask for Referrals from Current Customers

    • People trust their peers over all forms of marketing. So, to capitalize on this you should ask your current customers to recommend you to those they know! You could also create a reward program for referrals. Those who refer others to your business get a special coupon for their next purchase or a free promotional item.
  5. Ask for Google Reviews Online

    • Even when people aren’t familiar with others, they still trust them more than branded content. So, asking them to write an online review for your company is a great way to gain more trust from potential customers. Studies show that online reviews can make or break a business since 97% of people read them! The more good reviews you have the better your chances are of attracting new customers.
  6. Have a Giveaway for a Product or Service

    • Another way to promote your company is to offer a giveaway. This giveaway could be something as small and simple as a cup, but giveaways get a ton of engagement online because everyone loves free things! Having an online giveaway and asking customers to tag their friends, repost your content to their stories, or follow you on your social media is a great way to bring awareness to your company for a very small price.
  7. Offer Coupons for Repeat Purchases

    • A way to get repeat customers is to offer a coupon for their second purchase from your company. This shows customers how much you value their purchase and encourages them to come back and shop with you again.
  8. Invite Influencers to Experience Your Company

    • Going off of the previous examples about people trusting others more than branded content, another way to capitalize off of word-of-mouth marketing is to invite well known locals to come to your company and enjoy some of your product. By showing that someone well known patronizes your establishment you are gaining the interest of all their followers.
  9. Blog about Aspects of Your Job and Company

    • Another way to gain a larger presence online is to create a blog. Writing about the intricate aspects of your work as a company owner is sure to gain the attention of those who are interested in your products or services. This is also a way to display your thorough knowledge of the subject of your work and showcased why customers should trust you with their next purchase.
  10. Experiment with Guerrilla Marketing

    • A more involved way to market your company for free is to experiment with Guerilla Marketing. Guerilla Marketing is the practice of promoting your company somewhere unexpected to surprise customers. Many times, this type of marketing can be done for free by creating an experience for the customer outside in a popular area. This form of marketing is all about being comical so the sillier and more eye catching your display the better! One example of Guerilla Marketing is the company GoldToe putting a giant pair of their branded underwear on an iconic charging bull statue to promote their new underwear line!

Source: ALT TERRAIN

 

Looking for a more strategic marketing plan? We would love to help you.

Smart Marketing Advertising Agency

Anderson, SC
Coming Soon – Charleston, SC

5 Reasons Your Business Should Be On Snapchat

With a user base of over 100 Million:

Why is Your Business Not on Snapchat?

We found this interesting article on Forbes.com explaining: https://www.forbes.com/sites/ajagrawal/2016/04/05/5-reasons-your-business-should-be-on-snapchat/#3efb3b2b3db5

Want to know the no. 1 reason why your business can no longer afford to ignore Snapchat? Its user base has reportedly hit 100 million people. This alone should tell you all you need to know about why you can’t afford to dismiss Snapchat as something that’s not for business.

This guide is going to go into more than that, though. It’s going to show you why your business should be taking active steps to make a profit on Snapchat.

Photographer: Patrick T. Fallon/Bloomberg

Reach The Younger Audience

Ever since Facebook went mainstream, young people have left the network en masse. The only way to actually reach the younger audience is through Snapchat now. This is the only proven social media network where they are regularly hanging out. If you are running a business with products and services targeted towards this audience, you are going to have the most success here.

It gives you a chance to have one-on-one interactions with this younger audience.

Show A Behind The Scenes Look

It likely isn’t the first time that you’ve heard about the importance of taking people behind the scenes of your company. It’s the ultimate act of transparency and it provides some exclusive content that can encourage people to get involved with your website. This is the way to build an immensely strong following and engage your audience.

It’s easy to do this on Snapchat and it doesn’t have to be planned or polished in advance. You can show off a slice of life working in your office. It’s an opportunity to show how real you are. Furthermore, Snapchat’s expiring messages mean that you can literally pull back the curtain, then close it again.

Get Real One-On-One Engagement

Speaking to someone on a one-to-one basis. For other social media networks, it’s almost impossible to do this. But Snapchat enables you to send content directly to your individual followers. As long as they are following you, you as a business have the power to send messages directly to them.

You can send them whatever you think works, but if it goes down well you can build a deeply personal relationship with someone. It can turn them into a loyal customer faster than ever before.

So what could you send them to get them engaged?

If you have a loyal follower who has made regular purchases from you, you may decide to send them a personalized video thanking them for their support. This simple act can go a long way to building bridges and giving you a positive reputation.

Easy To Partner With Influencers

Influencer marketing is all about connecting with influential people in your industry in order to reach their audiences. It’s also something they can do for you. There are so many personalities using Snapchat these days, including Vine stars, YouTube celebrities, and well-known Twitter accounts.

It’s easy to discover big names on Snapchat. They can help you craft great content and reach audiences that you’d never before considered.

Partnering with influencers on Snapchat can also spread brand awareness among your chosen demographic. It can even help you to discover new demographics that you’d never previously considered. A simple five-day campaign can completely transform what your business can achieve.

Prove How Cool You Are

Facebook made a $3 billion offer to acquire Snapchat. This was turned down, much to the surprise of the whole tech industry. The reason why Facebook wanted the company so badly is because it wanted to be cool again. It’s the only way to grab the younger audience.

Using Snapchat, which is a cool platform, will naturally make you into a cool company as well. When organizations attempt to be cool it nearly always leads to them looking stupid. But the Snapchat frontier is a path that can pay incredible dividends.

Conclusion

Hit the ground running with Snapchat and you are going to get a long way ahead of your competitors who have yet to consider using this social media platform. At first, you should simply get used to using the platform. Work with it on a personal basis to get an idea as to how it feels from the other person’s point of view.

Once you understand the customer viewpoint you can better engage with the platform through the eyes of a business.

 

How are you going to take advantage of Snapchat today?  We would love to help you – Smart Marketing Advertising Agency

 Credits: 
_____________________________________________________
Smart Marketing Advertising Agency
Digital and Social Media Marketing – RE: Snapchat
January 14th, 2018
Anderson, SC
864-224-6002
www.thinksmartmarketing.net

 

 

Social Media Marketing: Facebook, Instagram, Google, Twitter and more – Anderson, SC

Social Media Marketing: Facebook, Instagram, Google, Twitter and more!

Do you really need to market your business on all of these social media platforms? Yes, you do and more! Social Media and Google platforms are more important today than ever.  If you’re business is not on these platforms, you are missing out!

If digital advertising and social media marketing have you confused, we would love to help you! Contact Smart Marketing Advertising Agency in Anderson, SC at 864-224-6002 or visit https://www.thinksmartmarketing.net

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https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#736a2bbd1f80

The Top 10 Benefits Of Social Media Marketing

I demystify SEO and online marketing for business owners.  

 

 

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Every Business has a Story to Tell

Marketing tells your story – EVERY Business has a Story to Tell

At Smart Marketing Advertising Agency we focus on small, local businesses and people like you, who have a story to tell. We don’t just deliver customers, we create relationships.

Our unique approach begins within; learning, teaching, and branding. We are a full-service marketing agency. We bring value to your brand, by creating a campaign that is useful, measurable, and up-to-date. You know your audience, let us help you find and engage them.

We would love to help you tell your story – Smart Marketing Ad Agency

https://www.facebook.com/smartmarketingadagency/

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Help give to those in need this Christmas!

Help give to those in need this Christmas!

Mellow Mushroom here in Anderson needs your help!  They are collecting items to give to those in need this Christmas.  All items will go to Anderson Interfaith Ministries. We will be delivering all items before Christmas. http://aimcharity.org/

Who is AIM? 

AIM: Accept. Inpsire. Minister. is an efficient nonprofit organization that meets the needs of struggling individuals and families in Anderson County. AIM was founded by churches to eliminate the duplication of assistance to those in need. For more than twenty-five years, AIM has stabilized the community and continues to do so using its hand up, not hand out philosophy. AIM is known for maximizing resources and continues to significantly help its clients positively change their lives long-term. AIM is unique because of its numerous efficient programs and passionate, committed volunteers. AIM is well known in the Upstate for giving hope and changing lives and continues to do so with unparalleled levels of energy, efficiency and reliability.

 

anderson comedy showcase 2015

Blessed…Grateful….Appreciative

 

We are very blessed to have such a wonderful group of clients who support our community and agency!

We are very grateful for each  business we are privileged to represent!

We are very appreciative for each of our clients who share the same goals as we do!


We would like to wish you and your family a wonderful Thanksgiving!

Our offices will be closed Thanksgiving day and Friday, November 28th.  We will reopen Monday, November 30th.

We are very excited to launch all of our Christmas marketing plans beginning November, 30th!  Please give us a call if you need assistance with your holiday marketing or have questions we can answer for you!

God Bless,

Tonya Childs

Smart Marketing Advertising Agency

Anderson, SC 29625

 

 

 

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