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Restaurant Marketing – How Can Your Website Help Your Restaurant?

Author Smart Marketing of SC Categories Restaurant Digital Marketing, Uncategorized

Restaurant Marketing and Websites

In order to capture local markets for your restaurant the single most important thing you can do is make sure that your website is Search Engine Optimized!

Restaurant Websites and SEO

It is crucial for restaurants to make sure that when someone searches for restaurants that their business comes up on the first page.  (Less than 3% of people make it to the second page of search results!) The process for ensuring your business makes it to that coveted first page is known as Search Engine Optimization! For restaurants the best way to optimize your website for search engines is to make sure it meets these requirements:

  1. Secured Site
  2. It is Mobile Friendly 
  3. Loads quickly
  4. Has quality content
  5. Lengthy content
  6. Quality backlinks
  7. Optimized images 

Another crucial step for Restaurant Marketing is making sure you show up when someone Googles “Restaurants near me.” This search is the most popular “near me” search question with roughly 6.2 million organic searches per month! The way to insure your business appears on the top of this list is to list your business on Google My Business. Your Google My Business must have the most current information for your business. If you have multiple locations then you will need to have multiple listing so that the restaurant listings appear in their respective locations. 

Restaurant Google Reviews

Another way to insure your business appears at the top of “Restaurants near me” is to ask your customers to leave you a five star review on your Google My Business listing! Google gives preference to businesses with higher ratings as well as those that have multiple reviews. Those businesses with ratings over 4.3 and more than 40 reviews are the most likely to appear at the top of Google’s listing.

If you want an even better chance of showing up for searcher then you can also take advantage of Google’s PPC ad service. 

Another very important detail for all restaurants to have on their website is something that is commonly looked over, but is the bread and butter of restaurant business – your MENU! The most important thing you can have on your website for potential customers is a list of everything your restaurant has to offer.

We have all been in that situation where you are looking to try a new place out but the menu is nowhere to be found! It is incredibly frustrating. So be sure to take care of step number one of having a website for your restaurant and have your menu prominently displayed! You could also use your website to promote your daily specials, or any special events your restaurant is planning for its customers.

Online Ordering

Going hand in hand with having your menu online is having your website set up to take orders for your customers! Allowing customers to place orders online for your restaurants is very convenient for not only the customer, but also your wait staff. It provides them more flexibility when taking orders as they will no longer be tied to the phone. It also allows customers more flexibility when placing their order as they may not be in the position to talk on the phone, whether they are at work or at their kids basketball game. 

Smart Marketing Advertising Agency has a specialized marketing plan and website design customized just for restaurants.

Looking for more in depth help for your restaurant? Please get in contact with us to set up a FREE consultation!

Smart Marketing Advertising Agency

Anderson, SC

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Restaurant Hashtags Marketing and Social Media

Finding the Right Combination of Hashtags for your Restaurant’s Social Media Pages

Author Smart Marketing of SC Categories Restaurant Digital Marketing

One of the fastest ways to increase the visibility of your restaurant posts to social media websites such as Facebook, Instagram, and Twitter is finding the right combination of hashtags to incorporate!

Hashtags are useful for finding those potential customers who are on the market looking for businesses such as yours. By adding hashtags to your posts you are able to increase your post engagement. One study showed that by adding just a single hashtag, a post’s engagement went up by 12.6% – Finding the right combination of hashtags is also crucial for your business. By using hashtags with a lot of posts you are increasing your contents chances of being seen, but you also don’t want your content to be lost in the thousands of other posts to that hashtag.

It is beneficial to include more personalized hashtags with those more popular hashtags. Adding hashtags that are particular to your business allow customers to easily find your other content. They also make it easier to find your business’s page, as Instagram now allows companies to include active hashtags in their bios!

It is also recommended to use long tail hashtags over short tail hashtags. Long tail hashtags are hashtags over three words that are more specific about a topic such as #andersonscmarketingagency instead of #restaurant. By using more specific hashtags it increases your chances of finding customers who are more interested in your product over those who are just causally scrolling through social media.

Unsure what hashtags to use for your business? A great way to get ideas of what may work for you is to look to your closest competition for inspiration. It is important not to directly copy your competition as that is not good business practice but drawing inspiration for a general idea of what works is not frowned upon.

Still unsure what hashtags to use? Let us help!

Smart Marketing helps restaurants all over South Carolina, North Carolina, Georgia, Florida, and Alabama!  We would love to put together a marketing plan for your restaurant too.  Please visit our Restaurant Marketing page on our website.

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