Will TikTok Be Banned in the United States?
TikTok, the social media app with over 170 million American users, finds itself at a critical juncture as its future in the United States hangs in the balance. The app is now facing a potential ban due to the “Protecting Americans from Foreign Adversary Controlled Applications Act,” which is set to go into effect on […]
You’re Gonna Need a Bigger Funnel
As digital marketing evolves, rethinking the traditional marketing funnel is essential to drive deeper consumer engagement. The reality is that 75% of the buyer journey is completed before a customer even interacts with you—because, let’s face it, no one wants to talk to a salesperson. This shift means that 79% of leads never convert into […]
Unlocking Marketing Success in 2025: Why Digital Marketing is Your Business’s Lifeline
As we step into 2025, one thing remains abundantly clear: the need for marketing isn’t going anywhere. Regardless of industry or size, businesses thrive on their ability to connect with their audience—and that’s where marketing steps in. But why is it so vital, and why does digital marketing take center stage in the modern era? […]
Marketing Lessons from Wicked’s Box Office Success
Universal’s Wicked: Part One marketing campaign has been nothing short of extraordinary, and it’s nearly impossible to avoid. The film has taken over every corner of pop culture, with over 400 brand partnerships flooding the market. From Starbucks’ Elphaba cold brew (complete with green matcha foam) to Lego sets of the Emerald City, Target’s Shiz […]
Will ChatGPT Run Ads in 2025?
OpenAI, the creator of ChatGPT, is exploring the idea of integrating advertising into its artificial intelligence products. As the company evolves into a for-profit organization, it seeks new ways to generate revenue beyond its current offerings, including its popular AI-powered search engine and the widely-used ChatGPT. In a recent interview with the Financial Times, OpenAI’s […]
Want to Rebrand in 2025? Now is the Time to Start!
As we enter the new year, business owners across the country are looking ahead to 2025 with plans for growth, innovation, and fresh strategies. If you’re considering rebranding your business to stand out in an increasingly competitive marketplace, the time to start is now. A rebrand isn’t just about changing your logo or updating your […]
The Secret to Email Marketing Success: Test, Tailor, and Thrive
Email marketing isn’t dead—in fact, it’s thriving when done right. The key? Consistent testing and personalization. Did you notice we changed our email design? That’s because we’re constantly testing our audience to see what works, and you should too. “Scoring an unrepeatable shot is only helpful once.” True success in email marketing comes from creating […]
Google Analytics New Features Improve Product Listings and Ad Tracking
Google has added two new features to help online stores improve their product visibility and track their ads more effectively – just in time for the busy shopping season! Easier Product Visibility Alerts Now, Google Analytics can tell you when your products might be hidden or not showing up properly in Google Shopping. If a […]
Smart Marketing Christmas Cookbook
This December, our team at Smart Marketing is excited to share some of our favorite Christmas recipes that make the holiday season extra special. From decadent desserts to savory sides, these dishes bring warmth and joy to any festive gathering. Enjoy these recipes that have become holiday traditions for us! Alex’s Gougères Ingredients: 1/2 cup […]
The Power of a Cohesive Omnichannel Customer Experience
Delivering a cohesive omnichannel customer experience is no longer optional—it’s essential. Research shows that businesses with strong omnichannel strategies see a 494% higher order rate, proving that a seamless customer journey leads to better results. But how do you ensure your brand provides this unified experience? Leverage Customer Endorsements The best marketing comes from happy […]
